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International Marketing Review

Volume 22 Issue 6

Published: 2005 | Start Page: 605


Special Issue: International e-marketing
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Articles

Articles
Article No: Article Information:
1528863 The international e-marketing framework (IEMF): Identifying the building blocks for future global e-marketing research
Sandeep Krishnamurthy, Nitish Singh (pp. 605-610)
Keywords: Electronic commerce, International marketing, Internet, Marketing
ArticleType: Viewpoint
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1528864 International e-marketing: opportunities and issues
Jagdish N. Sheth, Arun Sharma (pp. 611-622)
Keywords: Electronic commerce, Globalization, International marketing
ArticleType: Research paper
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1528865 An analysis of the factors affecting the adoption of electronic commerce by SMEs: Evidence from an emerging market
Erdener Kaynak, Ekrem Tatoglu, Veysel Kula (pp. 623-640)
Keywords: Electronic commerce, Emerging markets, Internet, Small to medium-sized enterprises, Turkey
ArticleType: Research paper
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1528866 Mapping the mind of the mobile consumer across borders: An application of the Zaltman metaphor elicitation technique
Philip Sugai (pp. 641-657)
Keywords: Consumer behaviour, Indonesia, Japan, Mobile radio systems
ArticleType: Research paper
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1528867 Sustainable competitive advantage of internet firms: A strategic framework and implications for global marketers
Rajshekhar (Raj) G. Javalgi, Lori P. Radulovich, Glenna Pendleton, Robert F. Scherer (pp. 658-672)
Keywords: Competitive advantage, Customer relations, Internet
ArticleType: Research paper
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1528868 Effects of URLs in traditional media advertising in China
Lynda M. Maddox, Wen Gong (pp. 673-692)
Keywords: Advertising, Brand awareness, China, Internet
ArticleType: Research paper
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1528869 The internationalization speed of e-commerce companies: an empirical analysis
Yadong Luo, John Hongxin Zhao, Jianjun Du (pp. 693-709)
Keywords: Electronic commerce, Globalization, Market entry, United States of America
ArticleType: Research paper
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