| 1529180 |
Does direct marketing need to have a direction?
Irene C.L. Ng
(pp. 628-635)
Keywords:
Direct marketing,
Market segmentation,
Product development
ArticleType: Viewpoint
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(89 KB)
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| 1529181 |
Meet the cyberscape
Mark S. Rosenbaum
(pp. 636-647)
Keywords:
Customer orientation,
Electronic commerce,
Internet,
Worldwide web
ArticleType: Research paper
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(112 KB)
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| 1529182 |
Predictors of consumer trust: likelihood to pay online
Gregory S. Black
(pp. 648-658)
Keywords:
Consumer behaviour,
Electronic commerce,
Internet,
Markets,
Trust
ArticleType: Research paper
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(107 KB)
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| 1529183 |
Competitive intelligence activity: evidence from Greece
Constantinos-Vasilios Priporas, Lampros Gatsoris, Vassilis Zacharis
(pp. 659-669)
Keywords:
Competitive advantage,
Greece,
Marketing intelligence,
Strategic planning
ArticleType: Research paper
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(74 KB)
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| 1529184 |
Shelter in the storm: marketing strategy as moderated by the hostile environment
Steven Ward, Aleksandra Lewandowska
(pp. 670-687)
Keywords:
Competitive strategy,
Marketing planning,
Singapore
ArticleType: Research paper
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(132 KB)
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| 1529185 |
Idea generation in new product development through business environmental scanning: the case of XCar
Kamilla Kohn
(pp. 688-704)
Keywords:
Automotive industry,
Information research,
Marketing information,
Product development
ArticleType: Case study
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(143 KB)
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| 1529186 |
Marketing health-enhancing foods: implications from the dairy sector
Gillian Armstrong, Heather Farley, Jennifer Gray, Mark Durkin
(pp. 705-719)
Keywords:
Consumer behaviour,
Food products,
Market segmentation,
Northern Ireland,
Quality awareness
ArticleType: Research paper
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(96 KB)
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