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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1529677	For the drugs we need Herbert Jack Rotfeld (pp. 365-368) Keywords: Brand names, Drugs, Pharmaceuticals industry ArticleType: Viewpoint View HTML | View PDF (59 KB) | Reprints & Permissions
1529678	Direct-to-consumer prescription drug advertising: a study of consumer attitudes and behavioral intentions Tanuja Singh, Donnavieve Smith (pp. 369-378) Keywords: Advertising, Consumer behaviour, Medical prescriptions, Pharmaceutical products, Promotional methods ArticleType: Research paper View HTML | View PDF (120 KB) | Reprints & Permissions
1529679	Direct-to-consumer advertising and young consumers: building brand value Erin E. Baca, Juan Holguin Jr, Andreas W. Stratemeyer (pp. 379-387) Keywords: Advertising, Brand identity, Pharmaceuticals industry, Prescription medicines, Young adults ArticleType: Research paper View HTML | View PDF (186 KB) | Reprints & Permissions
1529680	Understanding the dynamics of the pharmaceutical market using a social marketing framework David Holdford (pp. 388-396) Keywords: Economics, Pharmaceuticals industry, Social marketing ArticleType: General review View HTML | View PDF (108 KB) | Reprints & Permissions
1529681	Direct-to-consumer prescription drug advertising: concerns and evidence on consumers' benefit Jaeun Shin, Sangho Moon (pp. 397-403) Keywords: Advertising, Consumers, Drugs, Medical prescriptions ArticleType: Literature review View HTML | View PDF (87 KB) | Reprints & Permissions
1529682	Global marketing of lifesaving drugs: an analogical model Oswald A. Mascarenhas, Ram Kesavan, Michael Bernacchi (pp. 404-411) Keywords: Acquired immune deficiency syndrome, Developing countries, HIV, International marketing, Medical products ArticleType: Case study View HTML | View PDF (199 KB) | Reprints & Permissions
1529683	Does DTC mean “direct to court”? Donna J. Cunningham, Rajesh Iyer (pp. 412-420) Keywords: Advertising, Laws and legislation, Medical prescriptions ArticleType: Viewpoint View HTML | View PDF (708 KB) | Reprints & Permissions
1529684	Pharmaceutical marketing on the internet: marketing techniques and customer profile Ca?lin Gura?u (pp. 421-428) Keywords: Consumer psychology, Internet, Marketing strategy, Pharmaceuticals industry ArticleType: Research paper View HTML | View PDF (101 KB) | Reprints & Permissions
1529685	Direct-to-consumer advertising of prescription drugs: help or hindrance to the public's health? Greg Finlayson, Ross Mullner (pp. 429-431) Keywords: Advertising, Health education, Pharmaceuticals industry, Prescription medicines, Public health ArticleType: General review View HTML | View PDF (55 KB) | Reprints & Permissions
1529686	Herbal product claims: boundaries of marketing and science Stephanie Y. Crawford, Catherine Leventis (pp. 432-436) Keywords: Diet, Labelling, Marketing, Natural products ArticleType: General review View HTML | View PDF (77 KB) | Reprints & Permissions

Book Review

The 18 Immutable Laws of Corporate Reputation

Item No:	Item Information
1529674	The 18 Immutable Laws of Corporate Reputation Journal: Journal of Consumer Marketing Vol : 22 Issue: 7 Special Issue: Pharmaceutical marketing Author(s): Jim Dupree View HTML

ageless marketing: Strategies for Reaching the Hearts & Minds of the New Customer Majority

Item No:	Item Information
1529675	ageless marketing: Strategies for Reaching the Hearts & Minds of the New Customer Majority Journal: Journal of Consumer Marketing Vol : 22 Issue: 7 Special Issue: Pharmaceutical marketing Author(s): Sylvia Keyes View HTML

Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney

Item No:	Item Information
1529676	Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney Journal: Journal of Consumer Marketing Vol : 22 Issue: 7 Special Issue: Pharmaceutical marketing Author(s): Sylvia Keyes View HTML