Search

Search:(Access key 2)

• Athens/Institution Login |
• Register |
• Forgot Password?

Home >  Browse > Journal Issue List

E-mail this page

Journal of Product & Brand Management

---

Articles

Articles

Article No:	Article Information:
1529689	An empirical analysis of the brand personality effect Traci H. Freling, Lukas P. Forbes (pp. 404-413) Keywords: Brand image, Experimental design ArticleType: Research paper View HTML | View PDF (119 KB) | Reprints & Permissions
1529690	Does brand loyalty influence double jeopardy? A theoretical and empirical study Subir Bandyopadhyay, Kunal Gupta, Laurette Dube (pp. 414-423) Keywords: Brand loyalty, Consumer behaviour ArticleType: Research paper View HTML | View PDF (189 KB) | Reprints & Permissions
1529691	Moderating effect of type of product exchanged in long-term orientation of firm-supplier relationships: an empirical study Yolanda Polo Redondo, Jesús J. Cambra Fierro (pp. 424-437) Keywords: Buyer-seller relationships, Communication, Customer satisfaction, Spain, Trust ArticleType: Research paper View HTML | View PDF (189 KB) | Reprints & Permissions
1529692	Technological congruence and perceived quality of brand extensions John Story, Peggy Sue Loroz (pp. 438-447) Keywords: Brand extensions, Brand management ArticleType: Research paper View HTML | View PDF (176 KB) | Reprints & Permissions
1529693	Hyperchoice and high prices: an unfair combination Sarah Maxwell (pp. 448-454) Keywords: Consumer behaviour, Prices, Telephone equipment ArticleType: Research paper View HTML | View PDF (194 KB) | Reprints & Permissions
1529694	How do markets behave? The adjustment of price endings Ville Aalto-Setala (pp. 455-459) Keywords: Euro, Finland, Pricing, Retailing ArticleType: Research paper View HTML | View PDF (162 KB) | Reprints & Permissions
1529695	Brand management and the challenge of authenticity Michael Beverland (pp. 460-461) Keywords: Brand image, Brand management ArticleType: Viewpoint View HTML | View PDF (45 KB) | Reprints & Permissions
1529696	New product development at Eastern Spice & Flavorings Frank Franzak, Dennis Pitta (pp. 462-467) Keywords: Food industry, Product development ArticleType: Case study View HTML | View PDF (78 KB) | Reprints & Permissions

Book Review

Brand Portfolio Strategy

Item No:	Item Information
1529687	Brand Portfolio Strategy Journal: Journal of Product & Brand Management Vol : 14 Issue: 7 Author(s): Dan Chamberlin View HTML

Branded Customer Service: The New Competitive Edge

Item No:	Item Information
1529688	Branded Customer Service: The New Competitive Edge Journal: Journal of Product & Brand Management Vol : 14 Issue: 7 Author(s): Jeremy J. Sierra View HTML