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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific Journal of Marketing and Logistics

Volume 17 Issue 4

Published: 2005 | Start Page: 3

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Articles

Articles
Article No: Article Information:
1532754 Understanding the interrelationship between regional differences and material aspiration in the context of Indian diversity: Results of an exploratory study
Himadri Roy Chaudhuri, A.K. Haldar (pp. 3-14)
Keywords: Consumer research, India, Regional differences
ArticleType: Research paper
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1532755 A conceptual framework of intangible product design: applying means-end measurement
Chin-eng Lin, Chen-Su Fu (pp. 15-29)
Keywords: Convenience store, Hierarchical value factor map, Hierarchical value map, Means-end chains, Services
ArticleType: Research paper
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1532756 A review and extension of the outshopping paradigm to the Indian context
Sanjeev Varshney, Anita Goyal (pp. 30-62)
Keywords: India, Outshopping, Retail trade
ArticleType: Research paper
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1532757 An exploratory analysis in applying lean manufacturing to a labor-intensive industry in China
Clare L. Comm, Dennis F.X. Mathaisel (pp. 63-80)
Keywords: China, Labour-intensive Industry, Lean manufacturing
ArticleType: Research paper
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