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Qualitative Market Research: An International Journal

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Articles

Articles

Article No:	Article Information:
1535238	Anthropology and consumer research: qualitative insights into green consumer behavior Mark Tadajewski, Sigmund Wagner-Tsukamoto (pp. 8-25) Keywords: Consumer research, Green marketing, Social anthropology ArticleType: Research paper View HTML | View PDF (109 KB) | Reprints & Permissions
1535239	Methodology or “methodolatry”? An evaluation of focus groups and depth interviews David Stokes, Richard Bergin (pp. 26-37) Keywords: Focus groups, Interviews, Market research ArticleType: Research paper View HTML | View PDF (77 KB) | Reprints & Permissions
1535240	Identifying likeable attributes: a qualitative study of television advertisements in Asia Kim-Shyan Fam, David S. Waller (pp. 38-50) Keywords: Advertising, Cross-cultural studies, National cultures, South Asia, South East Asia, Television ArticleType: Research paper View HTML | View PDF (86 KB) | Reprints & Permissions
1535241	An exploratory investigation of the characteristics of consumer fanaticism Scott Thorne, Gordon C. Bruner (pp. 51-72) Keywords: Consumer behaviour, Popular culture, Qualitative research ArticleType: Research paper View HTML | View PDF (443 KB) | Reprints & Permissions
1535242	Entrepreneurial franchisees have hidden superior marketing systems Bill Merrilees, Lorelle Frazer (pp. 73-85) Keywords: Case studies, Franchising, Performance measurement (quality) ArticleType: Research paper View HTML | View PDF (84 KB) | Reprints & Permissions
1535243	Mapping and assessing the key management issues influencing UK public healthcare purchaser-provider cooperation Janet Carruthers, Nicholas J. Ashill, Michel Rod (pp. 86-102) Keywords: Health services, Partnership, Stakeholder analysis, Supplier relations ArticleType: Research paper View HTML | View PDF (112 KB) | Reprints & Permissions

Book Review

Anthology for Kjell Grønhaug in Celebration of his 70th Birthday

Item No:	Item Information
1535237	Anthology for Kjell Grønhaug in Celebration of his 70th Birthday Journal: Qualitative Market Research: An International Journal Vol : 9 Issue: 1 Author(s): Paul Henry View HTML

Editorial

Editorial

Item No:	Item Information
1535244	Editorial Journal: Qualitative Market Research: An International Journal Vol : 9 Issue: 1 Author(s): Len Tiu Wright View HTML

Internet news

Is the internet just destined to be an enormous electronic free newspaper?

Item No:	Item Information
1535245	Is the internet just destined to be an enormous electronic free newspaper? Journal: Qualitative Market Research: An International Journal Vol : 9 Issue: 1 Author(s): Omar Rafiqi View HTML