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Marketing Intelligence & Planning

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Articles

Articles

Article No:	Article Information:
1537357	The lessons of history Michael J. Baker (pp. 7-14) Keywords: History, Marketing management, Research ArticleType: Viewpoint View HTML | View PDF (64 KB) | Reprints & Permissions
1537358	The effect of country-of-origin on foreign brand names in the Indian market Neelam Kinra (pp. 15-30) Keywords: Brands, Consumers, Country of origin, Ethnocentrism, India ArticleType: Research paper View HTML | View PDF (95 KB) | Reprints & Permissions
1537359	Measuring service quality in higher education: HEdPERF versus SERVPERF Firdaus Abdullah (pp. 31-47) Keywords: Higher education, Measuring instruments, Service quality assurance ArticleType: Research paper View HTML | View PDF (210 KB) | Reprints & Permissions
1537360	Effect of gender on customer loyalty: a relationship marketing approach Nelson Oly Ndubisi (pp. 48-61) Keywords: Banks, Customer loyalty, Customers, Gender, Malaysia, Relationship marketing ArticleType: Research paper View HTML | View PDF (134 KB) | Reprints & Permissions
1537361	Does culture matter on the web? Inga Burgmann, Philip J. Kitchen, Russell Williams (pp. 62-76) Keywords: Culture (sociology), Internet, Marketing, Worldwide web ArticleType: Research paper View HTML | View PDF (96 KB) | Reprints & Permissions
1537362	Internet marketing: web site navigational design issues M.J. Taylor, D. England (pp. 77-85) Keywords: Design, Electronic commerce, Internet marketing, Marketing, Perception ArticleType: Research paper View HTML | View PDF (65 KB) | Reprints & Permissions

Editorial

Editorial

Item No:	Item Information
1537363	Editorial Journal: Marketing Intelligence & Planning Vol : 24 Issue: 1 Author(s): Keith Crosier View HTML