| 1537864 |
Marketing and consumerism: A response to O'Shaughnessy and O'Shaughnessy
Andrew V. Abela
(pp. 5-16)
Keywords:
Consumer protection,
Consumerism,
Consumers
ArticleType: Conceptual paper
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(82 KB)
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| 1537865 |
Impacts of situational factors on buying decisions in shopping malls: An empirical study with multinational data
Guijun Zhuang, Alex S.L. Tsang, Nan Zhou, Fuan Li, J.A.F. Nicholls
(pp. 17-43)
Keywords:
Buying behaviour,
Distribution management,
Shopping centres
ArticleType: Research paper
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(168 KB)
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| 1537866 |
Strategic impact of new product development on export involvement
Jeen-Su Lim, Thomas W. Sharkey, John H. Heinrichs
(pp. 44-60)
Keywords:
Competitive advantage,
Export markets,
International business,
Product development,
Production cycle
ArticleType: Research paper
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(106 KB)
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| 1537867 |
Antecedents of the difference in perceived risk between store brands and national brands
Celina González Mieres, Ana María Díaz Martín, Juan Antonio Trespalacios Gutiérrez
(pp. 61-82)
Keywords:
Consumer behaviour,
Generics,
Risk management
ArticleType: Research paper
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(173 KB)
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| 1537868 |
Customer retention management processes: A quantitative study
Lawrence Ang, Francis Buttle
(pp. 83-99)
Keywords:
Complaints,
Customer retention
ArticleType: Research paper
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(206 KB)
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| 1537869 |
Pursuing opportunities: Why so many fail and so few succeed
Geir Grundvåg Ottesen, Kjell Grønhaug
(pp. 100-112)
Keywords:
Food industry,
Marketing opportunities
ArticleType: Research paper
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(95 KB)
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| 1537870 |
New channels/old channels: Customer management and multi-channels
Tim Hughes
(pp. 113-129)
Keywords:
Buyer-seller relationships,
Distribution channels and markets,
Financial services,
United Kingdom
ArticleType: Research paper
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(125 KB)
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| 1537871 |
Marketing and non-profit organizations in the Czech Republic
Martin Bulla, David Starr-Glass
(pp. 130-144)
Keywords:
Czech Republic,
Marketing theory
ArticleType: Research paper
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(100 KB)
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| 1537872 |
An integrated model of the behavioural dimensions of industrial buyer-seller relationships
Leonidas C. Leonidou, Dayananda Palihawadana, Marios Theodosiou
(pp. 145-173)
Keywords:
Buyer-seller relationships,
Industrial marketing
ArticleType: Research paper
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(583 KB)
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| 1537873 |
The effect of service brand extensions on corporate image: An empirical model
Jose M. Pina, Eva Martinez, Leslie de Chernatony, Susan Drury
(pp. 174-197)
Keywords:
Brand extensions,
Consumer behaviour,
Corporate image,
Servicing
ArticleType: Research paper
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(424 KB)
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| 1537874 |
Cyclical patterns in the content of advertisements: Replication, confirmation, extension and revision
Michael Fay
(pp. 198-217)
Keywords:
Advertising,
Social values,
Society
ArticleType: Research paper
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(363 KB)
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| 1537875 |
Improving customer service: issues in customer contact management
Sarah Spencer-Matthews, Meredith Lawley
(pp. 218-232)
Keywords:
Case studies,
Customer service management,
Database marketing
ArticleType: Case study
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(102 KB)
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