| 1537876 |
An evaluation of stakeholder relationship marketing in China
Brian Murphy, Rongmei Wang
(pp. 7-18)
Keywords:
Business analysis,
China,
Relationship marketing,
Stakeholder analysis
ArticleType: Conceptual Paper
View HTML
|
View PDF
(100 KB)
| Reprints & Permissions
|
| 1537877 |
Sex appeal advertising: gender differences in Chinese consumers’ responses
Fang Liu, Jianyao Li, Hong Cheng
(pp. 19-28)
Keywords:
Advertising effectiveness,
China,
Consumers,
Sex and gender issues
ArticleType: Conceptual Paper
View HTML
|
View PDF
(114 KB)
| Reprints & Permissions
|
| 1537878 |
The adoption of the internet by export firms in transitional markets
Tho D. Nguyen and Nigel J. Barrett
(pp. 29-42)
Keywords:
Export markets,
Internet,
Learning,
Market orientation,
Modelling,
Technology led strategy
ArticleType: Conceptual Paper
View HTML
|
View PDF
(159 KB)
| Reprints & Permissions
|
| 1537879 |
Different kinds of consumer response to the reward recycling technique: similarities at the desired routine level
Gonzalo Díaz Meneses, Asunción Beerli Palacio
(pp. 43-60)
Keywords:
Promotion,
Recycling,
Social marketing
ArticleType: Conceptual Paper
View HTML
|
View PDF
(202 KB)
| Reprints & Permissions
|
| 1537880 |
Publishing in socially oriented journals – the state of play in Asia
Michael Jay Polonsky, John D. Mittelstaedt
(pp. 61-71)
Keywords:
Asia-Pacific,
Australia,
Marketing,
New Zealand,
Publishing,
Social marketing
ArticleType: Conceptual Paper
View HTML
|
View PDF
(86 KB)
| Reprints & Permissions
|
Logout
Requires login or subscription 
Backfiles 
EarlyCite