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International Marketing Review

Volume 23 Issue 1

Published: 2006 | Start Page: 7

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Articles

Articles
Article No:	Article Information:
1541266	Providing more or providing less?: Accounting for cultural differences in consumers' preference for variety Andreas Herrmann, Mark Heitmann (pp. 7-24) Keywords: Consumer behaviour, Cross-cultural studies, International marketing, Standardization ArticleType: Viewpoint View HTML \| View PDF (108 KB) \| Reprints & Permissions
1541267	SME retailer internationalisation: case study evidence from British retailers Karise Hutchinson, Barry Quinn, Nicholas Alexander (pp. 25-53) Keywords: International business, Retailers, Small to medium-sized enterprises, United Kingdom ArticleType: Research paper View HTML \| View PDF (153 KB) \| Reprints & Permissions
1541268	Foreign diversification vs concentration strategies and firm performance: Moderating effects of the market, product and firm factors Francisco J. Mas, Juan L. Nicolau, Felipe Ruiz (pp. 54-82) Keywords: Exports, International investments, International marketing, Organizational performance, Spain, Stock markets ArticleType: Research paper View HTML \| View PDF (755 KB) \| Reprints & Permissions
1541422	Understanding international web site usage: A cross-national study of German, Brazilian, and Taiwanese online consumers Nitish Singh, Georg Fassott, Mike C.H. Chao, Jonas A. Hoffmann (pp. 83-97) Keywords: Brazil, Consumer behaviour, Electronic commerce, Germany, Internet shopping, Taiwan ArticleType: Research paper View HTML \| View PDF (96 KB) \| Reprints & Permissions
1541269	Leveraging internal competency and managing environmental uncertainty: Propensity to collaborate in international markets Syed H. Akhter, Fernando Robles (pp. 98-115) Keywords: Competences, International business, International marketing, Market entry, Uncertainty management ArticleType: Conceptual paper View HTML \| View PDF (168 KB) \| Reprints & Permissions

Book Review

International Marketing: An SME Perspective
Item No:	Item Information
1541265	International Marketing: An SME Perspective Journal: International Marketing Review Vol : 23 Issue: 1 Author(s): Marios Theodosiou View HTML

Editorial

Editorial
Item No:	Item Information
1541270	Editorial Journal: International Marketing Review Vol : 23 Issue: 1 Author(s): Robert E. Morgan View HTML