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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1541283	The demise of Native American mascots: it's time to do the right thing Joyce M. Wolburg (pp. 4-5) Keywords: Logos, Native Americans, Sports ArticleType: Viewpoint View HTML | View PDF (49 KB) | Reprints & Permissions
1541284	Older adults' perceptions and understanding of direct-to-consumer advertising Sandra C. Jones, Judy Mullan (pp. 6-14) Keywords: Advertising, Elderly people, Pharmaceutical products ArticleType: Research paper View HTML | View PDF (110 KB) | Reprints & Permissions
1541285	The effect of strategic and tactical cause-related marketing on consumers' brand loyalty Douwe van den Brink, Gaby Odekerken-Schröder, Pieter Pauwels (pp. 15-25) Keywords: Brand loyalty, Cause marketing, Experimentation ArticleType: Research paper View HTML | View PDF (441 KB) | Reprints & Permissions
1541286	Improving attitudes toward brands with environmental associations: an experimental approach Francisco J. Montoro Rios, Teodoro Luque Martínez, Francisca Fuentes Moreno, Paloma Cañadas Soriano (pp. 26-33) Keywords: Brand equity, Environmental management, Labelling ArticleType: Research paper View HTML | View PDF (103 KB) | Reprints & Permissions
1541287	Dimensions of consumer knowledge and its impacts on country of origin effects among Australian consumers: a case of fast-consuming product Ian Phau, Vasinee Suntornnond (pp. 34-42) Keywords: Australia, Brands, Consumers, Country of origin ArticleType: Research paper View HTML | View PDF (113 KB) | Reprints & Permissions
1541288	The butterfly effect: estimating “faux-new” customers Norbert Schumacher (pp. 43-46) Keywords: Customer loyalty, Poisson distribution, Relationship marketing ArticleType: Case study View HTML | View PDF (76 KB) | Reprints & Permissions

Book Review

The Marketing Playbook

Item No:	Item Information
1541279	The Marketing Playbook Journal: Journal of Consumer Marketing Vol : 23 Issue: 1 Author(s): Sabrina Bello View HTML

The New Marketing Conversation: Creating and Strengthening Relationships between Buyers and Sellers

Item No:	Item Information
1541280	The New Marketing Conversation: Creating and Strengthening Relationships between Buyers and Sellers Journal: Journal of Consumer Marketing Vol : 23 Issue: 1 Author(s): Sylvia Keyes View HTML

Complaint Management: The Heart of CRM

Item No:	Item Information
1541281	Complaint Management: The Heart of CRM Journal: Journal of Consumer Marketing Vol : 23 Issue: 1 Author(s): Janis Dietz View HTML

Creating Passion Brands – Why It's Time to Lead from the Heart

Item No:	Item Information
1541282	Creating Passion Brands – Why It's Time to Lead from the Heart Journal: Journal of Consumer Marketing Vol : 23 Issue: 1 Author(s): Julie Fitzmaurice View HTML

Editorial

Editorial

Item No:	Item Information
1541289	Editorial Journal: Journal of Consumer Marketing Vol : 23 Issue: 1 Author(s): Richard C. Leventhal View HTML

Computer currency

Aid with the corporate image: Logo Design Studio

Item No:	Item Information
1541290	Aid with the corporate image: Logo Design Studio Journal: Journal of Consumer Marketing Vol : 23 Issue: 1 Author(s): Dennis A. Pitta View HTML