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Corporate Communications: An International Journal
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Corporate Communications: An International Journal

Volume 11 Issue 1

Published: 2006 | Start Page: 5

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Articles

Articles
Article No: Article Information:
1541597 Strategic intranets: the next big thing?
Keith Denton (pp. 5-12)
Keywords: Communication technologies, Computer communications software, Corporate communications, Intranets
ArticleType: Research paper
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1541598 Communicating with local publics: a case study of Coca-Cola's Chinese web site
Yan Tian (pp. 13-22)
Keywords: China, Globalization, Public relations, Worldwide web
ArticleType: Case study
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1541599 Integrated marketing communication: from tactics to strategy
Olof Holm (pp. 23-33)
Keywords: Competitive strategy, Marketing communications, Marketing strategy, Sweden
ArticleType: Research paper
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1541600 Relationships are the core value for organisations: A practitioner perspective
David Phillips (pp. 34-42)
Keywords: Auditing, Corporate governance, Intangible assets, Public relations, Stakeholder analysis
ArticleType: Research paper
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1541601 Promoting business with corporate gifts – major issues and empirical evidence
Ying Fan (pp. 43-55)
Keywords: Airlines, Business ethics, Incentive schemes, Marketing communications, Marketing mix
ArticleType: Research paper
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1541602 The nature of corporate reputation and the measurement of reputation components: An emprical study within a hospital
Çigdem Satir (pp. 56-63)
Keywords: Corporate governance, Private hospitals, Turkey
ArticleType: Research paper
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1541603 Understanding relationship fading in cultural sponsorships
Rami Olkkonen, Pekka Tuominen (pp. 64-77)
Keywords: Marketing communications, Sponsorship
ArticleType: Research paper
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1541604 Electronic mail and internal communication: a three-factor model
Paul Hewitt (pp. 78-92)
Keywords: Corporate communications, Electronic mail, Non-profit organizations
ArticleType: Research paper
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