| 1541614 |
Task scenario effects on bank web site expectations
Kathryn Waite
(pp. 7-22)
Keywords:
Banks,
Financial services,
Virtual banking,
Worldwide web
ArticleType: Research paper
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(100 KB)
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| 1541615 |
Internet advertising strategy alignment
Marie-Claude Boudreau, Richard T. Watson
(pp. 23-37)
Keywords:
Advertising,
Corporate strategy,
Internet,
Multinational companies,
Strategic alignment,
Worldwide web
ArticleType: Research paper
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(95 KB)
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| 1541616 |
E-mail marketing at the crossroads: A stakeholder analysis of unsolicited commercial e-mail (spam)
Evangelos Moustakas, C. Ranganathan, Penny Duquenoy
(pp. 38-52)
Keywords:
Electronic mail,
Internet marketing,
Stakeholder analysis
ArticleType: Research paper
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(119 KB)
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| 1541617 |
The changing digital content landscape: An evaluation of e-business model development in European online news and music
Paula M.C. Swatman, Cornelia Krueger, Kornelia van der Beek
(pp. 53-80)
Keywords:
Electronic media,
Europe,
Internet,
Music industry,
Newspaper publishers,
Worldwide web
ArticleType: Research paper
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(254 KB)
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| 1541618 |
Why are some e-mails forwarded and others not?
Tom M.Y. Lin, Heng-Hui Wu, Chun-Wei Liao, Tzu-Hsin Liu
(pp. 81-93)
Keywords:
Behaviour,
Customer relations,
Electronic commerce,
Electronic mail,
Social networks,
Taiwan
ArticleType: Research paper
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(114 KB)
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| 1541619 |
Organizational factors affecting Internet technology adoption
Ana R. Del Aguila-Obra, Antonio Padilla-Meléndez
(pp. 94-110)
Keywords:
Communication technologies,
Companies,
Innovation,
Internet,
Spain
ArticleType: Research paper
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(119 KB)
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