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Marketing Intelligence & Planning

Volume 24 Issue 2

Published: 2006 | Start Page: 96

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Articles

Articles
Article No: Article Information:
1541870 The malpractice of marketing management
Michael J. Thomas (pp. 96-101)
Keywords: Management theory, Marketing, Marketing theory
ArticleType: Viewpoint
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1541871 Good marketers know the score
Malcolm McDonald (pp. 102-105)
Keywords: Management theory, Marketing, Marketing theory
ArticleType: Viewpoint
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1541872 Optimized RFV analysis
Antonio Juarez Alencar, Eduardo Martins Ribeiro, Armando Leite Ferreira, Eber Assis Schmitz, Priscila M.V. Lima, Fernando Silva Pereira Manso (pp. 106-118)
Keywords: Direct marketing, Market segmentation, Marketing models
ArticleType: Research paper
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1541873 The influence of family and friends on teenage smoking in Greece: some preliminary findings
Carolyn A. Strong, Sidira Eftychia (pp. 119-126)
Keywords: Cigarettes, Greece, Socialization, Youth
ArticleType: Research paper
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1541874 The effect of automated service quality on Australian banks' financial performance and the mediating role of customer satisfaction
Mohammed Al-Hawari, Tony Ward (pp. 127-147)
Keywords: Australia, Automation, Banks, Customer satisfaction, Customer services quality, Financial performance
ArticleType: Research paper
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1541875 Weapons of mass instruction? The rhetoric and reality of online learning
Christine T. Ennew, Anita Fernandez-Young (pp. 148-157)
Keywords: E-learning, Learning methods, Marketing, United Kingdom
ArticleType: Case study
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1541876 An exploration of factors that contribute to the reluctance of SME owner-managers to employ first destination marketing graduates
Peter Martin, David Chapman (pp. 158-173)
Keywords: Curricula, Graduates, Marketing, Owner-managers, Small to medium-sized enterprises, United Kingdom
ArticleType: Research paper
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Editorial

Editorial
Item No: Item Information
1541848 Editorial
Journal: Marketing Intelligence & Planning
Vol : 24 Issue: 2
Author(s): Keith Crosier
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