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Strategy & Leadership


Volume 34 Issue 2

Published: 2006 | Start Page: 4


Special Issue: Creating value with customers
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Articles

Articles
Article No: Article Information:
1541944 The practice of co-creating unique value with customers: an interview with C.K. Prahalad
Brian Leavy, Deependra Moitra (pp. 4-9)
Keywords: Corporate governance, Customer relations, Individual perception, Innovation, Modelling
ArticleType: Case study
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1541945 The customer-led bank: converting customers from defectors into fans
Cornel Wisskirchen, Dirk Vater, Tim Wright, Philippe De Backer, Christine Detrick (pp. 10-20)
Keywords: Banking, Customer behaviour, Customer loyalty, Retailing
ArticleType: Research paper
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1541946 Gaining 3-D customer insight to drive profitable growth
Ron Langford, Kraig Schulz (pp. 21-27)
Keywords: Customer behaviour, Economics, Product launch
ArticleType: Research paper
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1541947 How technology-driven business strategy can spur innovation and growth
Saul J. Berman, Jeff Hagan (pp. 28-34)
Keywords: Corporate strategy, Innovation, Product technology, Technology led strategy
ArticleType:
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1541948 Profiting from evidence-based management
Jeffrey Pfeffer, Robert I. Sutton (pp. 35-42)
Keywords: Evidenced, Management styles
ArticleType: Conceptual paper
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1541949 Measuring the value of human capital investments: the SAP case
Susan Cantrell, James M. Benton, Terry Laudal, Robert J. Thomas (pp. 43-52)
Keywords: Human capital, Human resource development, Measurement, Training
ArticleType: Case study
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Editor's letter

Editor's letter
Item No: Item Information
1541855 Editor's letter
Journal: Strategy & Leadership
Vol : 34 Issue: 2
Special Issue: Creating value with customers
Author(s): Robert M. Randall
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The strategist's bookshelf

Building successful new businesses within established firms
Item No: Item Information
1541856 Building successful new businesses within established firms
Journal: Strategy & Leadership
Vol : 34 Issue: 2
Special Issue: Creating value with customers
Author(s): Brian Leavy
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Quick takes

Quick takes
Item No: Item Information
1541857 Quick takes
Journal: Strategy & Leadership
Vol : 34 Issue: 2
Special Issue: Creating value with customers
Author(s): Catherine Gorrell
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CEO advisory

The periscopic media tour
Item No: Item Information
1541858 The periscopic media tour
Journal: Strategy & Leadership
Vol : 34 Issue: 2
Special Issue: Creating value with customers
Author(s): Craig Henry
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