| 1545726 |
IMP – some things achieved: much more to do
David Ford, Håkan Håkansson
(pp. 248-258)
Keywords:
Business history,
Business policy,
Relationship marketing
ArticleType: Viewpoint
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(76 KB)
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| 1545727 |
Discovering market networks
Lars-Gunnar Mattsson, Jan Johanson
(pp. 259-274)
Keywords:
Industrial marketing,
Relationship marketing,
Sweden
ArticleType: Research paper
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(103 KB)
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| 1545728 |
Research in relationship marketing: antecedents, traditions and integration
Vasco Eiriz, Dom Wilson
(pp. 275-291)
Keywords:
Relationship marketing,
Research
ArticleType: Literature review
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(179 KB)
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| 1545729 |
Matching high-tech and high-touch in supplier-customer relationships
Thomas Ritter, Achim Walter
(pp. 292-310)
Keywords:
Automotive industry,
Communication technologies,
Competences,
Customer relations,
Germany,
Supplier relations
ArticleType: Research paper
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(117 KB)
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| 1545730 |
Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships
Wolfgang Ulaga, Andreas Eggert
(pp. 311-327)
Keywords:
Buyer-seller relationships,
Customer satisfaction,
Relationship marketing,
Trust
ArticleType: Research paper
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(144 KB)
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| 1545731 |
Ethics and value creation in business research: comparing two approaches
Lise-Lotte Lindfelt, Jan-Åke Törnroos
(pp. 328-351)
Keywords:
Business ethics,
Finland,
Industrial marketing,
Paper industry,
Stakeholder analysis
ArticleType: Conceptual paper
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(274 KB)
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| 1545732 |
Measuring relational norms: some methodological issues
Keith J. Blois, Bjoern S. Ivens
(pp. 352-365)
Keywords:
Business-to-business marketing,
Measurement,
Relationship marketing
ArticleType: Research paper
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(138 KB)
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| 1545733 |
Suppliers' willingness to end unprofitable customer relationships: An exploratory investigation in the German mechanical engineering sector
Sabrina Helm, Ludger Rolfes, Bernd Günter
(pp. 366-383)
Keywords:
Customer relations,
Germany,
Mechanical engineering,
Profit
ArticleType: Research paper
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(428 KB)
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| 1545734 |
Conceptualising, delineating and analysing business networks
Frans Prenkert, Lars Hallén
(pp. 384-407)
Keywords:
Buyer-seller relationships,
Exchange,
Networking
ArticleType: Research paper
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(359 KB)
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| 1545735 |
Network pictures: concepts and representations
Stephan C. Henneberg, Stefanos Mouzas, Pete Naudé
(pp. 408-429)
Keywords:
Business environment,
Business-to-business marketing
ArticleType: Research paper
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(551 KB)
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| 1545736 |
Assessing the impact of culture on relationship creation and network formation in emerging Asian markets
Richard Fletcher, Tony Fang
(pp. 430-446)
Keywords:
Asia,
China,
Cross-cultural management,
Culture,
Emerging markets,
Relationship marketing
ArticleType: Conceptual paper
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(140 KB)
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