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Journal of Product & Brand Management

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Volume 15 Issue 1

Published: 2006 | Start Page: 4

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Articles

Articles
Article No:	Article Information:
1545849	Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands Ravi Pappu, Pascale Quester (pp. 4-14) Keywords: Australia, Brands, Consumer behaviour, Customer loyalty, Customer satisfaction, Department stores ArticleType: Research paper View HTML \| View PDF (130 KB) \| Reprints & Permissions
1545850	Extension to alliance: Aaker and Keller's model revisited David Owen James (pp. 15-22) Keywords: Brand extensions, Brand identity, Brand management, Product management, United Kingdom ArticleType: Research paper View HTML \| View PDF (154 KB) \| Reprints & Permissions
1545851	The regulation of practices that promote brand interest: a “3Cs” guide for consumer brand managers Ross D. Petty, Joan Lindsey-Mullikin (pp. 23-36) Keywords: Brand awareness, Brand management, Case law, Marketing strategy, Promotional methods, United States of America ArticleType: General review View HTML \| View PDF (162 KB) \| Reprints & Permissions
1545852	Building corporate branding through internal marketing: the case of the UK retail bank industry Ioanna Papasolomou, Demetris Vrontis (pp. 37-47) Keywords: Banking, Brands, Corporate branding, Financial services, Internal marketing, United Kingdom ArticleType: Case study View HTML \| View PDF (131 KB) \| Reprints & Permissions
1545853	Getting customers downtown: the role of branding in achieving success for central business districts Rodney C. Runyan, Patricia Huddleston (pp. 48-61) Keywords: Brands, Cities, Product positioning, Shopping centres, Small enterprises, United States of America ArticleType: Research paper View HTML \| View PDF (179 KB) \| Reprints & Permissions
1545854	Price segment stability in consumer goods categories Hans H. Stamer, Hermann Diller (pp. 62-72) Keywords: Consumer behaviour, Market segmentation, Pricing, Product management ArticleType: Research paper View HTML \| View PDF (399 KB) \| Reprints & Permissions
1545855	Evaluating temporary retail price discounts using semiparametric regression M.P. Martínez-Ruiz, A. Mollá-Descals, M.A. Gómez-Borja, J.L. Rojo-Álvarez (pp. 73-80) Keywords: Discounts, Price positioning, Promotional methods, Retailing ArticleType: Research paper View HTML \| View PDF (254 KB) \| Reprints & Permissions

Book Review

Edited by Geoffrey P. LantosThe New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Item No:	Item Information
1545847	Edited by Geoffrey P. LantosThe New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term Journal: Journal of Product & Brand Management Vol : 15 Issue: 1 Author(s): Wolfgang Grassl View HTML

Creating Passion Brands: Getting to the Heart of Branding
Item No:	Item Information
1545848	Creating Passion Brands: Getting to the Heart of Branding Journal: Journal of Product & Brand Management Vol : 15 Issue: 1 Author(s): Julie Fitzmaurice View HTML

Editorial

Editorial
Item No:	Item Information
1545856	Editorial Journal: Journal of Product & Brand Management Vol : 15 Issue: 1 Author(s): Richard C. Leventhal View HTML