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International Journal of Wine Marketing

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Articles

Articles

Article No:	Article Information:
1545995	The development of pub marketing in the UK J.D. Pratten (pp. 6-16) Keywords: Advertising, Brand management, Brewing, Marketing, United Kingdom ArticleType: Conceptual Paper View HTML | View PDF (87 KB) | Reprints & Permissions
1545996	Wine's placebo effect: How the extrinsic cues of visual assessments mask the intrinsic quality of South African red wine David A. Priilaid (pp. 17-32) Keywords: Quality assessment, Red wines, South Africa, Wines ArticleType: Conceptual Paper View HTML | View PDF (128 KB) | Reprints & Permissions
1545997	Consumers’ perception of wine packaging: a case study Benedetto Rocchi and Gianluca Stefani (pp. 33-44) Keywords: Individual perception, Packaging, Wines ArticleType: Conceptual Paper View HTML | View PDF (139 KB) | Reprints & Permissions
1545998	Wine tourism development and marketing strategies in Southwest Michigan Astrid Wargenau, Deborah Che (pp. 45-60) Keywords: marketing strategy, Tourism, Tourism development, United States of America, wines ArticleType: Conceptual Paper View HTML | View PDF (413 KB) | Reprints & Permissions
1545999	Competitive pressures and strategic repositioning in the California premium wine industry Ian M. Taplin (pp. 61-70) Keywords: Competitive strategy, United States of America, Wines ArticleType: Conceptual Paper View HTML | View PDF (85 KB) | Reprints & Permissions

Editorial

Editorial

Item No:	Item Information
1546000	Editorial Journal: International Journal of Wine Marketing Vol : 18 Issue: 1 Author(s): Michael Howley View HTML