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Journal of Business & Industrial Marketing

Volume 21 Issue 2

Published: 2006 | Start Page: 65

Special Issue: Relationship theory and business markets

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Articles

Articles
Article No:	Article Information:
1546120	The value added by specific investments: a framework for managing relationships in the context of value networks Michael Kleinaltenkamp, Michael Ehret (pp. 65-71) Keywords: Investments, Networking, Relationship marketing ArticleType: Conceptual paper View HTML \| View PDF (181 KB) \| Reprints & Permissions
1546121	The explanatory foundations of relationship marketing theory Shelby D. Hunt, Dennis B. Arnett, Sreedhar Madhavaram (pp. 72-87) Keywords: Competences, Public policy, Relationship marketing, Resources ArticleType: Conceptual paper View HTML \| View PDF (427 KB) \| Reprints & Permissions
1546122	The explanatory foundations of relationship marketing theory: a comment Mario Rese (pp. 88-91) Keywords: Marketing theory, Relationship marketing ArticleType: Conceptual paper View HTML \| View PDF (79 KB) \| Reprints & Permissions
1546123	For dynamic relationship marketing theory: a reply to Rese Shelby D. Hunt, Dennis B. Arnett, Sreedhar Madhavaram (pp. 92-93) Keywords: Marketing strategy, Marketing theory, Relationship marketing ArticleType: Conceptual paper View HTML \| View PDF (47 KB) \| Reprints & Permissions
1546124	Norm-based relational behaviours: is there an underlying dimensional structure? Björn Sven Ivens (pp. 94-105) Keywords: Behaviour, Factor analysis ArticleType: Research paper View HTML \| View PDF (817 KB) \| Reprints & Permissions
1546125	Self-protection vs opportunity seeking in business buying behavior: an experimental study Frank Jacob, Michael Ehret (pp. 106-117) Keywords: Economics, Experimental design, Organizational buying behaviour ArticleType: Research paper View HTML \| View PDF (407 KB) \| Reprints & Permissions
1546126	Gildemeister Lathes Ltd Uwe Heimers, Martin Kupp, Ulli T. Reitz (pp. 118-123) Keywords: Industrial marketing, Relationship marketing, Sales management ArticleType: Case study View HTML \| View PDF (406 KB) \| Reprints & Permissions

Guest editorial

Guest editorial
Item No:	Item Information
1546127	Guest editorial Journal: Journal of Business & Industrial Marketing Vol : 21 Issue: 2 Special Issue: Relationship theory and business markets Author(s): Michael Kleinaltenkamp, Michael Ehret View HTML

Executive summary and implications for managers and executives

Executive summary and implications for managers and executives
Item No:	Item Information
1546128	Executive summary and implications for managers and executives Journal: Journal of Business & Industrial Marketing Vol : 21 Issue: 2 Special Issue: Relationship theory and business markets View HTML