| 1549863 |
A less-developed country perspective of consumer ethnocentrism and “country of origin” effects: Indonesian evidence
Hamin, Greg Elliott
(pp. 79-92)
Keywords:
Consumers,
Country of origin,
Ethnocentrism,
Indonesia,
Statistical analysis
ArticleType: Conceptual Paper
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(133 KB)
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| 1549864 |
Mediated effects of export promotion programs on firm export performance
A.K. Shamsuddoha, M. Yunus Ali
(pp. 93-110)
Keywords:
Bangladesh,
Developing countries,
Exports
ArticleType: Conceptual Paper
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(159 KB)
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| 1549865 |
The effects of customer service management on business performance in Malaysian banking industry: an empirical analysis
Khong Kok Wei, Mahendhiran Nair
(pp. 111-128)
Keywords:
Banking,
Business performance,
Customer service management,
Linear structure equation modelling,
Malaysia
ArticleType: Conceptual Paper
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(217 KB)
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| 1549866 |
The influence of explicit and implicit service promises on Chinese students’ expectations of overseas universities
Sunita Prugsamatz and Robin Pentecost, Lars Ofstad
(pp. 129-145)
Keywords:
Australia,
China,
Consumers,
Customer services quality,
Information research,
Students
ArticleType: Conceptual Paper
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(120 KB)
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| 1549867 |
Online word-of-mouth: a comparison of American and Chinese discussion boards
John Fong, Suzan Burton
(pp. 146-156)
Keywords:
Consumer behaviour,
Country of origin,
Cross-cultural studies,
Electronic commerce,
Group discussion
ArticleType: Conceptual Paper
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(107 KB)
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