| 1549880 |
Opportunities for marketing researchers in international entrepreneurship
Chris Styles, Richard G. Seymour
(pp. 126-145)
Keywords:
Entrepreneurialism,
Globalization,
Marketing theory
ArticleType: Viewpoint
View HTML
|
View PDF
(111 KB)
| Reprints & Permissions
|
| 1550178 |
Consumer ethnocentrism: an integrative review of its antecedents and consequences
Mahesh N. Shankarmahesh
(pp. 146-172)
Keywords:
Consumers,
Ethnocentrism
ArticleType: Literature review
View HTML
|
View PDF
(120 KB)
| Reprints & Permissions
|
| 1549881 |
Cultural differences in, and influences on, consumers' propensity to adopt innovations
Sangeeta Singh
(pp. 173-191)
Keywords:
Behaviour,
Innovation,
Interpersonal communications,
National cultures
ArticleType: Research paper
View HTML
|
View PDF
(109 KB)
| Reprints & Permissions
|
| 1549882 |
Customer perceptions of service dimensions: cross-cultural analysis and perspective
Lawrence F. Cunningham, Clifford E. Young, Moonkyu Lee, Wolfgang Ulaga
(pp. 192-210)
Keywords:
Classification,
Cross-cultural management,
Dimensional measurement,
Services
ArticleType: Research paper
View HTML
|
View PDF
(329 KB)
| Reprints & Permissions
|
| 1549883 |
Choice of foreign market entry mode in service firms
Anders Blomstermo, D. Deo Sharma, James Sallis
(pp. 211-229)
Keywords:
Foreign trade,
Market entry,
Service industries,
Sweden
ArticleType: Research paper
View HTML
|
View PDF
(120 KB)
| Reprints & Permissions
|
Logout
Backfiles 
EarlyCite