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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1549944	Assessing new product potential in an international context: lessons learned in Thailand Christine Vallaster, Susanna Hasenöhrl (pp. 67-76) Keywords: Culture, International marketing, Market research, Marketing theory, Thailand ArticleType: Case study View HTML | View PDF (194 KB) | Reprints & Permissions
1549945	Children and media in China: an urban-rural comparison study Kara Chan, James U. McNeal (pp. 77-86) Keywords: Advertising media, Children (age groups), China, Consumer psychology, Mass media ArticleType: Research paper View HTML | View PDF (119 KB) | Reprints & Permissions
1549946	Making the transition to retirement: appraisals, post-transition lifestyle, and changes in consumption patterns Christopher D. Hopkins, Catherine A. Roster, Charles M. Wood (pp. 87-99) Keywords: Baby boomer generation, Lifestyles, Market segmentation, Retirement, United States of America ArticleType: Research paper View HTML | View PDF (153 KB) | Reprints & Permissions
1549947	Consumer perceptions of product packaging Olga Ampuero, Natalia Vila (pp. 100-112) Keywords: Consumer behaviour, Packaging, Perception, Presentation graphics, Product positioning ArticleType: Research paper View HTML | View PDF (231 KB) | Reprints & Permissions

Book Review

Dealing with the Customer from Hell

Item No:	Item Information
1549940	Dealing with the Customer from Hell Journal: Journal of Consumer Marketing Vol : 23 Issue: 2 Author(s): Janis Dietz View HTML

Higher Profits through Customer Lock-In

Item No:	Item Information
1549941	Higher Profits through Customer Lock-In Journal: Journal of Consumer Marketing Vol : 23 Issue: 2 Author(s): Audhesh Paswan View HTML

Emotional Design: Why We Love (or Hate) Everyday Things

Item No:	Item Information
1549942	Emotional Design: Why We Love (or Hate) Everyday Things Journal: Journal of Consumer Marketing Vol : 23 Issue: 2 Author(s): Amy L Parsons View HTML

Editorial

Editorial

Item No:	Item Information
1549949	Editorial Journal: Journal of Consumer Marketing Vol : 23 Issue: 2 Author(s): Richard C. Leventhal View HTML

Computer currency

The continuing terrorism against corporate and personal computers

Item No:	Item Information
1549950	The continuing terrorism against corporate and personal computers Journal: Journal of Consumer Marketing Vol : 23 Issue: 2 Author(s): Dennis A. Pitta View HTML

Internet currency

Feeding the Video iPod

Item No:	Item Information
1549951	Feeding the Video iPod Journal: Journal of Consumer Marketing Vol : 23 Issue: 2 Author(s): Dennis A. Pitta View HTML