| 1550635 |
The impact of relational assumptions on the task of influencing suppliers
Chris Ellegaard
(pp. 131-140)
Keywords:
Case studies,
Denmark,
Influence,
Supplier relations
ArticleType: Research paper
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(152 KB)
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| 1550636 |
Success factors in key accounts
Arun Sharma
(pp. 141-150)
Keywords:
Assets,
Critical success factors,
Customer satisfaction,
Key accounts
ArticleType: Research paper
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(140 KB)
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| 1550637 |
Vertically integrated organisational marketing systems: a partnership approach for retailing organisations
Peter R.J. Trim, Yang-Im Lee
(pp. 151-163)
Keywords:
Culture (sociology),
Japan,
Learning,
Organizations,
Partnership,
South Korea
ArticleType: Research paper
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(304 KB)
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| 1550638 |
Determinants of internet use in the purchasing process
M. José Garrido Samaniego, Ana M. Gutiérrez Arranz, Rebeca San José Cabezudo
(pp. 164-174)
Keywords:
Electronic commerce,
Internet marketing,
Marketing management,
Procurement,
Purchasing,
Spain
ArticleType: Research paper
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(190 KB)
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| 1550639 |
Do consulting-oriented sales management programs impact salesforce performance and profit?
Alfred Pelham
(pp. 175-188)
Keywords:
Business-to-business marketing,
Sales management,
Selling
ArticleType: Research paper
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(290 KB)
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| 1550640 |
ESCRA
Olaf Ploetner
(pp. 189-194)
Keywords:
Brazil,
Telecommunications
ArticleType: Case study
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(77 KB)
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