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Journal of Business Strategy

Volume 27 Issue 3

Published: 2006 | Start Page: 5


Special Issue: Special issue on the role of business in public diplomacy
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Articles

Articles
Article No: Article Information:
1550738 The role of business in public diplomacy
Michael B. Goodman (pp. 5-7)
Keywords: Intangible assets, Organizational behaviour, Trust
ArticleType: Viewpoint
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1550739 Rebuilding brand America: corporate America's role
Dick Martin (pp. 8-17)
Keywords: Brand management, Capitalist systems, Globalization, Non-governmental organizations, Social responsibility, United States of America
ArticleType: Viewpoint
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1550740 Public diplomacy practitioners: a changing cast of characters
Crocker Snow Jr (pp. 18-21)
Keywords: Mass media, Multinational companies, Non-governmental organizations
ArticleType: Viewpoint
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1550741 The shifting subtleties of “special”: differences in US and UK approaches to public diplomacy in business
Alison Holmes (pp. 22-29)
Keywords: International organizations, Politics, United Kingdom, United States of America
ArticleType: Viewpoint
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1550742 Businesses for Middle East peace-building: a framework for engagement
Rushworth M. Kidder (pp. 30-37)
Keywords: Corporate social responsibility, Middle East, Peace
ArticleType: Viewpoint
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1550743 How to help your country while traveling for your company
Keith Reinhard (pp. 38-40)
Keywords: Citizens, Politics, Religion
ArticleType: Literature review
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1550744 Public diplomacy and global business
Jay Wang (pp. 41-49)
Keywords: Communication, Globalization
ArticleType: Conceptual paper
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1550745 The global employee volunteer: a corporate program for giving back
Peter Hirsch, Peter Horowitz (pp. 50-55)
Keywords: Globalization, Regional development, Training
ArticleType: General review
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Editor’s note

Editor’s note
Item No: Item Information
1550746 Editor’s note
Journal: Journal of Business Strategy
Vol : 27 Issue: 3
Special Issue: Special issue on the role of business in public diplomacy
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