| 1552873 |
The quest for competitive, business and marketing intelligence: A country comparison of current practices
Sheila Wright, Jonathan L. Calof
(pp. 453-465)
Keywords:
Canada,
Competitive analysis,
Europe,
Intelligence,
Marketing intelligence,
United Kingdom
ArticleType: Conceptual paper
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(118 KB)
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| 1552874 |
Market scanning for new service development
Nina Veflen Olsen, James Sallis
(pp. 466-484)
Keywords:
Hotels,
Innovation,
Market surveys,
Norway,
Service industries
ArticleType: Research paper
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(133 KB)
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| 1552875 |
Large firms, entrepreneurial marketing processes, and the cycle of competitive advantage
Morgan P. Miles, Jenny Darroch
(pp. 485-501)
Keywords:
Competitive advantage,
Entrepreneurialism,
Large enterprises,
Marketing
ArticleType: Research paper
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(105 KB)
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| 1552876 |
The role of key account programs, trust, and brand strength on resource allocation in the channel of distribution
Willem Verbeke, Richard P. Bagozzi, Paul Farris
(pp. 502-532)
Keywords:
Brands,
Manufacturing industries,
Marketing,
Retailers,
Supplier relations,
The Netherlands,
Trust
ArticleType: Research paper
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(260 KB)
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| 1552877 |
The relationship between resource dependence and market orientation: The specific case of non-profit organisations
Isabel Maria Macedo, José Carlos Pinho
(pp. 533-553)
Keywords:
Market orientation,
Non-profit organizations,
Portugal,
Resource management
ArticleType: Research paper
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(129 KB)
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| 1552878 |
Supplier development practices: an exploratory study
Stephan M. Wagner
(pp. 554-571)
Keywords:
Australia,
Buyers,
Germany,
Supplier relations,
Switzerland
ArticleType: Research paper
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(141 KB)
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| 1552879 |
Mapping the re-engagement of CRM with relationship marketing
Darryn Mitussis, Lisa O'Malley, Maurice Patterson
(pp. 572-589)
Keywords:
Communication technologies,
Customer relations,
Relationship marketing
ArticleType: Conceptual paper
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(111 KB)
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| 1552880 |
Emerging markets in black South African townships: Small local independently owned versus large national retailers
Bruce R. Klemz, Christo Boshoff, Noxolo-Eileen Mazibuko
(pp. 590-610)
Keywords:
Culture (sociology),
Customer relations,
Emerging markets,
South Africa
ArticleType: Research paper
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(1216 KB)
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| 1552881 |
Internal brand factors driving successful financial services brands
Leslie de Chernatony, Susan Cottam (née Drury)
(pp. 611-633)
Keywords:
Brand equity,
Brands,
Employees,
Financial services
ArticleType: Research paper
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(180 KB)
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| 1552882 |
The six identities of marketing: a vector quantization of research approaches
Nikolaus Franke, Josef A. Mazanec
(pp. 634-661)
Keywords:
Market research,
Marketing,
Philosophy,
Research methods,
Sciences
ArticleType: Research paper
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(160 KB)
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| 1552883 |
Exploring salesperson learning in the client relationship nexus
Darach Turley, Susi Geiger
(pp. 662-681)
Keywords:
Buyer-seller relationships,
Learning,
Sales force
ArticleType: Research paper
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(145 KB)
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| 1552884 |
Network-based strategy making for events tourism
Robyn Stokes
(pp. 682-695)
Keywords:
Australia,
Management strategy,
Networking,
Tourism management
ArticleType: Research paper
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(91 KB)
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| 1552885 |
Consumer-based brand equity and country-of-origin relationships: Some empirical evidence
Ravi Pappu, Pascale G. Quester, Ray W. Cooksey
(pp. 696-717)
Keywords:
Australia,
Brand awareness,
Brand equity,
Brand loyalty,
Country of origin,
Quality
ArticleType: Research paper
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(165 KB)
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