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Marketing Intelligence & Planning

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Articles

Articles

Article No:	Article Information:
1552886	The marketing curriculum and educational aims: towards a professional education? Peter Clarke, David Gray, Andrew Mearman (pp. 189-201) Keywords: Curricula, Marketing, Professional education ArticleType: Conceptual paper View HTML | View PDF (89 KB) | Reprints & Permissions
1552887	Situated learning and marketing: Moving beyond the rational technical thought cage Barry Ardley (pp. 202-217) Keywords: Learning, Marketing decision making, Marketing management, Marketing planning ArticleType: Research paper View HTML | View PDF (99 KB) | Reprints & Permissions
1552888	Today's educational drama – planning for tomorrow's marketers Glenn Pearce, John Jackson (pp. 218-232) Keywords: Australia, Drama, Education, Learning, Marketing intelligence, Marketing planning, Music industry ArticleType: Research paper View HTML | View PDF (94 KB) | Reprints & Permissions
1552889	Bridging the academic/practitioner divide in marketing: An undergraduate course in data mining Angela D'Auria Stanton (pp. 233-244) Keywords: Communication technologies, Education, Knowledge management, Marketing information ArticleType: General review View HTML | View PDF (85 KB) | Reprints & Permissions
1552890	Mind the gap: The relevance of marketing education to marketing practice Lindsay Stringfellow, Sean Ennis, Ross Brennan, Michael John Harker (pp. 245-256) Keywords: Curricula, Education, Higher education, Marketing, United Kingdom ArticleType: Research paper View HTML | View PDF (78 KB) | Reprints & Permissions
1552891	Marketers with MBAs: bridging the thinking-doing divide Grady Bruce, Gregg Schoenfeld (pp. 257-282) Keywords: Competences, Curricula, Marketing, Master of business administration ArticleType: Research paper View HTML | View PDF (168 KB) | Reprints & Permissions
1552892	Narrowing the skills gap for marketers of the future Scott G. Dacko (pp. 283-295) Keywords: Education, Marketing, Master of business administration, Skills, Skills shortages ArticleType: Research paper View HTML | View PDF (86 KB) | Reprints & Permissions
1552893	Educating practitioners to value new marketing knowledge: A case study in executive education Teresa M. Pavia (pp. 296-306) Keywords: Education, Marketing intelligence, Marketing management ArticleType: Case study View HTML | View PDF (76 KB) | Reprints & Permissions

Guest editorial

Marketing education: constructing the future

Item No:	Item Information
1552894	Marketing education: constructing the future Journal: Marketing Intelligence & Planning Vol : 24 Issue: 3 Special Issue: Marketing education: constructing the future Author(s): Val Cox View HTML