| 1552940 |
Introduction: Old World strategies against New World competition in a globalising wine industry
Gwyn Campbell, Nathalie Guibert
(pp. 233-242)
Keywords:
Globalization,
International marketing,
Marketing strategy,
Wines
ArticleType: Research paper
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(72 KB)
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| 1552941 |
The secrets of a good winery: core competences
Emmanuelle Reynaud, Eric Simon
(pp. 243-255)
Keywords:
Competences,
Competitive advantage,
France,
Viticulture,
Winemaking,
Wines
ArticleType: Research paper
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(299 KB)
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| 1552942 |
Network governance in marketing channels: An application to the French Rhône Valley AOC wines industry
Nathalie Guibert
(pp. 256-272)
Keywords:
Buyer-seller relationships,
Distribution channels and markets,
France,
Wines
ArticleType: Research paper
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(283 KB)
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| 1552943 |
How wine sector SMEs approach strategic questions: Some comparative lessons of causal representation of distinctive competencies
Tatiana Bouzdine-Chameeva
(pp. 273-289)
Keywords:
Competences,
France,
Small to medium-sized enterprises,
Strategic choices,
Wines
ArticleType: Research paper
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(716 KB)
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| 1552944 |
Risk management of the agricultural income: the inter-Rhône reserve
Jean-Laurent Viviani
(pp. 290-305)
Keywords:
France,
Income,
Risk management,
Viticulture,
Wines
ArticleType: Research paper
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(191 KB)
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| 1552945 |
Wine and globalisation: changes in the international market structure and the position of Italy
Iacopo Bernetti, Leonardo Casini, Nicola Marinelli
(pp. 306-315)
Keywords:
Consumers,
Globalization,
Italy,
Quality,
Wines
ArticleType: Research paper
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(198 KB)
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| 1552946 |
The nature of the demand for alcohol: understanding elasticity
James Fogarty
(pp. 316-332)
Keywords:
Alcoholic drinks,
Demand,
Regression anlysis
ArticleType: Research paper
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(218 KB)
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