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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1554401	Mega, monster or misplaced? Do portion size brand extensions meet consumer needs? Elizabeth Taylor Quilliam (pp. 123-124) Keywords: Advertising, Brand extensions ArticleType: Viewpoint View HTML | View PDF (51 KB) | Reprints & Permissions
1554402	Consumer socialization of Chinese children in schools: analysis of consumption values in textbooks Kara Chan (pp. 125-132) Keywords: Children (age groups), China, Consumer psychology, National cultures, Schools, Social values ArticleType: Research paper View HTML | View PDF (300 KB) | Reprints & Permissions
1554403	Environmental values and lifestyles as determining factors of ecological consumer behaviour: an empirical analysis Elena Fraj, Eva Martinez (pp. 133-144) Keywords: Consumer behaviour, Ecology, Lifestyles, Structural analysis ArticleType: Research paper View HTML | View PDF (186 KB) | Reprints & Permissions
1554404	The impact of country of design and country of manufacture on consumer perceptions of bi-national products' quality: an empirical model based on the concept of fit Leila Hamzaoui, Dwight Merunka (pp. 145-155) Keywords: Consumer behaviour, Country of origin, Emerging markets, Perception, Product design ArticleType: Research paper View HTML | View PDF (132 KB) | Reprints & Permissions
1554405	Integrating exhibit marketing into integrated marketing communications Dennis A. Pitta, Margit Weisgal, Peter Lynagh (pp. 156-166) Keywords: Integrated marketing, Marketing communications, Promotional methods, Trade fairs ArticleType: Conceptual paper View HTML | View PDF (163 KB) | Reprints & Permissions

Book Review

Advertising to Baby Boomers

Item No:	Item Information
1554398	Advertising to Baby Boomers Journal: Journal of Consumer Marketing Vol : 23 Issue: 3 Author(s): Joyce M. Wolburg View HTML

Marketing Revolution

Item No:	Item Information
1554399	Marketing Revolution Journal: Journal of Consumer Marketing Vol : 23 Issue: 3 Author(s): Irvine Clarke III View HTML

Researching Customer Satisfaction and Loyalty: How to Find out What People Really Think

Item No:	Item Information
1554400	Researching Customer Satisfaction and Loyalty: How to Find out What People Really Think Journal: Journal of Consumer Marketing Vol : 23 Issue: 3 Author(s): Karen P. Goncalves View HTML

Editorial

Editorial

Item No:	Item Information
1554406	Editorial Journal: Journal of Consumer Marketing Vol : 23 Issue: 3 Author(s): Richard C. Leventhal View HTML

Computer currency

The cross-platform standard of stability: Adobe Acrobat 7.0 Professional Edition, Adobe Acrobat 7.0

Item No:	Item Information
1554407	The cross-platform standard of stability: Adobe Acrobat 7.0 Professional Edition, Adobe Acrobat 7.0 Journal: Journal of Consumer Marketing Vol : 23 Issue: 3 Author(s): Dennis A. Pitta View HTML

Internet currency

Using the web to overcome the obstacles to consumer research?

Item No:	Item Information
1554408	Using the web to overcome the obstacles to consumer research? Journal: Journal of Consumer Marketing Vol : 23 Issue: 3 Author(s): Dennis A. Pitta View HTML