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Journal of Product & Brand Management

Volume 15 Issue 2

Published: 2006 | Start Page: 88

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Articles

Articles
Article No: Article Information:
1554414 Why are all financial services brands not great?
Leslie de Chernatony, Susan Cottam (pp. 88-97)
Keywords: Brand loyalty, Employees, Financial services, United Kingdom
ArticleType: Research paper
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1554415 Are brands forever? How brand knowledge and relationships affect current and future purchases
Franz-Rudolf Esch, Tobias Langner, Bernd H. Schmitt, Patrick Geus (pp. 98-105)
Keywords: Brand awareness, Brand equity, Brand management, Consumer behaviour
ArticleType: Research paper
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1554416 Brand corrosion: mass-marketing's threat to luxury automobile brands after merger and acquisition
Pavel Štrach, André M. Everett (pp. 106-120)
Keywords: Acquisitions and mergers, Automobile industry, Brand extensions, Brands, Globalization
ArticleType: Research paper
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1554417 Customer advocacy and brand development
Christopher Lawer, Simon Knox (pp. 121-129)
Keywords: Brand management, Consumer behaviour, Customer loyalty
ArticleType: Conceptual paper
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1554418 Price misleading advertising: effects on trustworthiness toward the source of information and willingness to buy
Simona Romani (pp. 130-138)
Keywords: Advertising, Consumer behaviour, Italy, Prices, Trust
ArticleType:
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1554419 Dimensions of price salience: a conceptual framework for perceptions of multi-dimensional prices
Hyeong Min Kim, Luke Kachersky (pp. 139-147)
Keywords: Perception, Prices, Pricing policy
ArticleType: Conceptual paper
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1554420 Beyond branding: from abstraction to cubism
Nicholas Ind (pp. 148-149)
Keywords: Brands, Customer relations
ArticleType: Viewpoint
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1554421 Innovations in new product development at Universal Pipe and Fittings
Hobart Swan, Dennis Pitta (pp. 150-154)
Keywords: Energy industry, Innovation, Product development
ArticleType: Case study
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Editorial

Editorial
Item No: Item Information
1554422 Editorial
Journal: Journal of Product & Brand Management
Vol : 15 Issue: 2
Author(s): Richard C. Leventhal
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