| 1556569 |
Service innovation strategy and process: a cross-national comparative analysis
Ian Alam
(pp. 234-254)
Keywords:
Australia,
Cross-cultural studies,
Innovation,
Service industries
ArticleType: Research paper
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(117 KB)
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| 1556570 |
Accelerated internationalisation: evidence from a late investor country
José Pla-Barber, Alejandro Escribá-Esteve
(pp. 255-278)
Keywords:
Export markets,
International business,
Spain
ArticleType: Research paper
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(134 KB)
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| 1556571 |
Excitement or sophistication? A preliminary exploration of online brand personality
Shintaro Okazaki
(pp. 279-303)
Keywords:
Brand identity,
Creative thinking,
Internet,
Marketing communications,
Multinational companies
ArticleType: Research paper
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(137 KB)
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| 1556572 |
Extending the construct of consumer ethnocentrism: when foreign products are preferred
Jill Gabrielle Klein, Richard Ettenson, Balaji C. Krishnan
(pp. 304-321)
Keywords:
China,
Consumer behaviour,
Customer satisfaction,
International marketing,
Russia
ArticleType: Research paper
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(96 KB)
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| 1556573 |
Beyond national culture: implications of cultural dynamics for consumer research
C. Samuel Craig, Susan P. Douglas
(pp. 322-342)
Keywords:
Consumer behaviour,
Cross-cultural studies,
Globalization,
National cultures
ArticleType: Conceptual paper
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(120 KB)
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