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Qualitative Market Research: An International Journal

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Qualitative Market Research: An International Journal

Volume 9 Issue 3

Published: 2006 | Start Page: 203

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Articles

Articles
Article No:	Article Information:
1556649	An internationally focused synthesised marketing strategy underpinned by qualitative research Peter R.J. Trim, Yang-Im Lee (pp. 203-224) Keywords: Customer service management, Internet, Marketing intelligence, Qualitative research ArticleType: General review View HTML \| View PDF (123 KB) \| Reprints & Permissions
1556650	Investment incentives for single and multiple unit franchisees Scott Weaven, Lorelle Frazer (pp. 225-242) Keywords: Franchising, Incentives (psychology), Interviews, Motivation (psychology) ArticleType: Research paper View HTML \| View PDF (108 KB) \| Reprints & Permissions
1556651	Food retail buyer behaviour in the People's Republic of China: a grounded theory model Brenda Sternquist, Zhengyi Chen (pp. 243-265) Keywords: Buyers, China, Distribution, Food industry, Retailers, Supermarkets ArticleType: Research paper View HTML \| View PDF (129 KB) \| Reprints & Permissions
1556652	Professionals' relationships with clients in the apparel industry Diana Saiki, Marilyn R. DeLong (pp. 266-281) Keywords: Clothing, Customer relations, Leaders ArticleType: Research paper View HTML \| View PDF (91 KB) \| Reprints & Permissions
1556653	Unethical consumers: Deshopping behaviour using the qualitative analysis of theory of planned behaviour and accompanied (de)shopping Tamira King, Charles Dennis (pp. 282-296) Keywords: Consumer behaviour, Consumer psychology, Purchasing techniques, Retail management, Shopping ArticleType: Research paper View HTML \| View PDF (91 KB) \| Reprints & Permissions
1556654	Laddering in the practice of marketing research: barriers and solutions Tânia Modesto Veludo-de-Oliveira, Ana Akemi Ikeda, Marcos Cortez Campomar (pp. 297-306) Keywords: Behaviour, Interviews, Marketing theory, Research ArticleType: Viewpoint View HTML \| View PDF (68 KB) \| Reprints & Permissions

Editorial

Editorial
Item No:	Item Information
1556655	Editorial Journal: Qualitative Market Research: An International Journal Vol : 9 Issue: 3 Author(s): Len Tiu Wright View HTML

Practitioner perspective

Practitioner perspective
Item No:	Item Information
1556656	Practitioner perspective Journal: Qualitative Market Research: An International Journal Vol : 9 Issue: 3 Author(s): Clive Nancarrow View HTML