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Journal of Product & Brand Management

Volume 15 Issue 3

Published: 2006 | Start Page: 157

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Articles

Articles
Article No: Article Information:
1558482 A framework for brand revitalization through an upscale line extension
Shantini Munthree, Geoff Bick, Russell Abratt (pp. 157-167)
Keywords: Brand extensions, Brand management, Case studies, Drinks
ArticleType: Research paper
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1558483 Line Logic™ on the bow tie
Doug Reffue, Victoria L. Crittenden (pp. 168-172)
Keywords: Brand extensions, Case studies, Product design, Product development, Product management
ArticleType: Case study
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1558484 Does the tail wag the dog? Brand personality in brand alliance evaluation
David O. James, Madge Lyman, Susan K. Foreman (pp. 173-183)
Keywords: Brand extensions, Brand identity, Brand management, Brands, Strategic alliances
ArticleType: Research paper
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1558485 Consumer confusion in the Chinese personal computer market
Sheena Leek, Dai Kun (pp. 184-193)
Keywords: China, Computers, Consumer behaviour, Consumer research
ArticleType: Research paper
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1558486 The new product development process: let the voice of the salesperson be heard
Kimberly Judson, Denise D. Schoenbachler, Geoffrey L. Gordon, Rick E. Ridnour, Dan C. Weilbaker (pp. 194-202)
Keywords: Marketing intelligence, Product development, Sales force
ArticleType: Research paper
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1558487 How are prices set? An exploratory investigation in the Greek services sector
George Avlonitis, Kostis Indounas (pp. 203-213)
Keywords: Business environment, Grecee, Organizational philosophy, Pricing, Services
ArticleType: Research paper
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1558488 Demand restrictions in price-based decisions: managers versus consumers
Isabel María Rosa Díaz (pp. 214-224)
Keywords: Demand, Food industry, Pricing, Spain
ArticleType: Research paper
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Editorial

Editorial
Item No: Item Information
1558489 Editorial
Journal: Journal of Product & Brand Management
Vol : 15 Issue: 3
Author(s): Richard C. Leventhal
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