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International Journal of Bank Marketing
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International Journal of Bank Marketing

Volume 24 Issue 4

Published: 2006 | Start Page: 216

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Articles

Articles
Article No: Article Information:
1558685 Dimensions of price satisfaction: a study in the retail banking industry
Kurt Matzler, Andreas Würtele, Birgit Renzl (pp. 216-231)
Keywords: Banking, Customer satisfaction, Prices, Retailing
ArticleType: Research paper
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1558686 Does relationship marketing improve customer relationship satisfaction and loyalty?
Andreas Leverin, Veronica Liljander (pp. 232-251)
Keywords: Banking, Customer loyalty, Customer satisfaction, Relationship marketing, Segmentation
ArticleType: Research paper
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1558687 The role of employee relationship proneness in creating employee loyalty
Josée Bloemer, Gaby Odekerken-Schröder (pp. 252-264)
Keywords: Banks, Employee attitudes, Employee relations, Individual behaviour
ArticleType: Research paper
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