| 1558800 |
Framework for relationships and networks
Maria de Lurdes Veludo, Douglas Macbeth, Sharon Purchase
(pp. 199-207)
Keywords:
Buyer-seller relationships,
Networking,
Relationship charts
ArticleType: Research paper
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(329 KB)
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| 1558801 |
Supply chain myopia and overlapping supply chains
Susanne Hertz
(pp. 208-217)
Keywords:
Business development,
Change management,
Integration,
Supply chain management
ArticleType: Research paper
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(148 KB)
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| 1558802 |
Time and the customer relationship management process: conceptual and methodological insights
Emmanuella Plakoyiannaki, Michael Saren
(pp. 218-230)
Keywords:
Buyer-seller relationships,
Customer relations
ArticleType: Conceptual paper
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(299 KB)
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| 1558803 |
Activation in resource networks: a comparative study of ports
Debbie Harrison, Håkan Håkansson
(pp. 231-238)
Keywords:
Airports,
Harbours,
Networking,
Resource management
ArticleType: Research paper
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(97 KB)
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| 1558804 |
Measurable marketing: a review of developments in marketing's measurability
Andrew Greenyer
(pp. 239-242)
Keywords:
Consumer marketing,
Marketing communications,
Measurement,
Return on investment
ArticleType: Viewpoint
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(67 KB)
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| 1558805 |
A value based approach to management
Ashish Kothari, Joseph Lackner
(pp. 243-249)
Keywords:
Business development,
Customers,
Shareholders,
Value added
ArticleType: Viewpoint
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(574 KB)
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| 1558806 |
Strategic marketing planning for a supplier of liquid food packaging products in Cyprus
Demetris Vrontis, Harry Kogetsidis, Andreas Stavrou
(pp. 250-261)
Keywords:
Business environment,
Cyprus,
Dairy products,
Management strategy,
Marketing planning,
Strategic marketing
ArticleType: Case study
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(690 KB)
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