| 1562416 |
Multichannel retailing in Korea: Effects of shopping orientations and information seeking patterns on channel choice behavior
Jayoung Choi, Jihye Park
(pp. 577-596)
Keywords:
Demographics,
Information media,
Retailing,
Shopping,
South Korea
ArticleType: Research paper
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(114 KB)
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| 1562417 |
Consumer preferences for retailer brand architectures: results from a conjoint study
Klaus G. Grunert, Lars Esbjerg, Tino Bech-Larsen, Karen Brunsø, Hans Jørn Juhl
(pp. 597-608)
Keywords:
Brand awareness,
Customer orientation,
Retailers
ArticleType: Research paper
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(76 KB)
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| 1562418 |
Characterizing consumer concerns about identification technology
Philip J. Trocchia, Thomas L. Ainscough
(pp. 609-620)
Keywords:
Ethics,
Identification,
Marketing,
Privacy,
Radiofrequencies
ArticleType: Research paper
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(75 KB)
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| 1562419 |
The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses
Hyun-Hwa Lee, Ann Marie Fiore, Jihyun Kim
(pp. 621-644)
Keywords:
Attitudes,
Customer orientation,
Electronic commerce,
Retailers,
Shopping
ArticleType: Research paper
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(133 KB)
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| 1562420 |
Fashion retailers rolling out across multi-cultural Europe
Eric Waarts, Yvonne M. van Everdingen
(pp. 645-657)
Keywords:
International business,
National culture,
Retailing
ArticleType: Research paper
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(86 KB)
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