European Journal of Marketing

Volume 40 Issue 7

Published: 2006 | Start Page: 730

Special Issue: Corporate marketing: insights and integration drawn from corporate branding, corporate identity, corporate communication and visual identification

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Articles

Articles
Article No:	Article Information:
1562576	Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation John M.T. Balmer, Stephen A. Greyser (pp. 730-741) Keywords: Corporate branding, Corporate communications, Corporate identity, Corporate image, Marketing strategy, Organizations ArticleType: Viewpoint View HTML \| View PDF (125 KB) \| Reprints & Permissions
1562577	Strong brands and corporate brands Mark J. Kay (pp. 742-760) Keywords: Brand management, Brands, Corporate branding ArticleType: Conceptual paper View HTML \| View PDF (109 KB) \| Reprints & Permissions
1562578	Internal brand building and structuration: the role of leadership Christine Vallaster, Leslie de Chernatony (pp. 761-784) Keywords: Brand management, Corporate branding, Leadership, Social change ArticleType: Research paper View HTML \| View PDF (251 KB) \| Reprints & Permissions
1562579	The corporate brand association base: A conceptual model for the creation of inclusive brand architecture Henrik Uggla (pp. 785-802) Keywords: Brand management, Corporate branding, Product endorsement ArticleType: Conceptual paper View HTML \| View PDF (531 KB) \| Reprints & Permissions
1562580	Corporate rebranding: destroying, transferring or creating brand equity? Laurent Muzellec, Mary Lambkin (pp. 803-824) Keywords: Brand management, Change management, Corporate branding ArticleType: Research paper View HTML \| View PDF (212 KB) \| Reprints & Permissions
1562581	The effect of corporate branding dimensions on consumers' product evaluation: A cross-cultural analysis Nizar Souiden, Norizan M. Kassim, Heung-Ja Hong (pp. 825-845) Keywords: Brand image, Brand names, Corporate branding, Customer loyalty ArticleType: Research paper View HTML \| View PDF (175 KB) \| Reprints & Permissions
1562582	Seven dimensions of corporate identity: A categorisation from the practitioners' perspectives T.C. Melewar, Elif Karaosmanoglu (pp. 846-869) Keywords: Corporate identity, Corporate image, Corporate strategy, Organizational identity ArticleType: Research paper View HTML \| View PDF (288 KB) \| Reprints & Permissions
1562583	The impact of organisational characteristics on corporate visual identity Annette L.M. van den Bosch, Wim J.L. Elving, Menno D.T. de Jong (pp. 870-885) Keywords: Corporate communications, Corporate identity, Logos, Organizational culture, The Netherlands ArticleType: Research paper View HTML \| View PDF (151 KB) \| Reprints & Permissions
1562584	A reflective approach to uncovering actual identity Peggy Simcic Brønn, Andreas Engell, Håvard Martinsen (pp. 886-901) Keywords: Core beliefs, Corporate communications, Corporate identity, Corporate image, Norway, Work psychology ArticleType: Case study View HTML \| View PDF (253 KB) \| Reprints & Permissions
1562585	The monarchy as a corporate brand: Some corporate communications dimensions Stephen A. Greyser, John M.T. Balmer, Mats Urde (pp. 902-908) Keywords: Corporate branding, Corporate communications ArticleType: Conceptual paper View HTML \| View PDF (62 KB) \| Reprints & Permissions

Book Review

Corporate Communications: Theory and Practice
Item No:	Item Information
1562573	Corporate Communications: Theory and Practice Journal: European Journal of Marketing Vol : 40 Issue: 7 Special Issue: Corporate marketing: insights and integration drawn from corporate branding, corporate identity, corporate communication and visual identification Author(s): Per V. Jenster View HTML

A Reader in Marketing Communications
Item No:	Item Information
1562574	A Reader in Marketing Communications Journal: European Journal of Marketing Vol : 40 Issue: 7 Special Issue: Corporate marketing: insights and integration drawn from corporate branding, corporate identity, corporate communication and visual identification Author(s): Per V. Jenster View HTML

Brand Culture
Item No:	Item Information
1562575	Brand Culture Journal: European Journal of Marketing Vol : 40 Issue: 7 Special Issue: Corporate marketing: insights and integration drawn from corporate branding, corporate identity, corporate communication and visual identification Author(s): Per V. Jenster View HTML

Guest editorial

Corporate marketing: insights and integration drawn from corporate branding, corporate identity, corporate communication, corporate reputation and visual identification
Item No:	Item Information
1562586	Corporate marketing: insights and integration drawn from corporate branding, corporate identity, corporate communication, corporate reputation and visual identification Journal: European Journal of Marketing Vol : 40 Issue: 7 Special Issue: Corporate marketing: insights and integration drawn from corporate branding, corporate identity, corporate communication and visual identification Author(s): John M.T. Balmer, Avinandan Mukherjee View HTML