Emerald Login
   

Welcome guest



International Marketing Review
Browse
User Guides
Online Access
Journal Information

International Marketing Review

Volume 23 Issue 4

Published: 2006 | Start Page: 353


Special Issue: Issues and advances in international marketing research
Icon Key:   Icon: Requires login or subscription. Requires login or subscription   Icon: Backfiles. Backfiles   Icon: EarlyCite. EarlyCite

Articles

Articles
Article No: Article Information:
1562600 The psychometric properties of eTail quality: An international investigation across product categories
Albert Caruana, Michael T. Ewing (pp. 353-370)
Keywords: Australia, Customer loyalty, Electronic commerce, Internet shopping, Malta, South Africa
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (108 KB) | Reprints & Permissions
1562601 An illustration of modeling moderating variables in cross-national studies
Rosanna Garcia, Destan Kandemir (pp. 371-389)
Keywords: Australia, Cross-cultural studies, Linear structure equation modelling, New Zealand, United States of America, Wines
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (124 KB) | Reprints & Permissions
1562602 Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement
Thomas Salzberger, Rudolf R. Sinkovics (pp. 390-417)
Keywords: Cross-cultural studies, Data analysis, Measurement, Set theory
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (229 KB) | Reprints & Permissions
1562603 Researching the socio-cultural context: putting social representations theory into action
Elfriede Penz (pp. 418-437)
Keywords: Marketing, Marketing theory, Postmodernism, Research
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (132 KB) | Reprints & Permissions
1562604 Employing information communication technologies to enhance qualitative international marketing enquiry
Sharon Loane, Jim Bell, Rod McNaughton (pp. 438-455)
Keywords: International marketing, Internet, Qualitative methods, Research methods
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (115 KB) | Reprints & Permissions

Guest editorial

Introduction to the special issue on “Issues and advances in international marketing research”
Item No: Item Information
1562605 Introduction to the special issue on “Issues and advances in international marketing research”
Journal: International Marketing Review
Vol : 23 Issue: 4
Special Issue: Issues and advances in international marketing research
Author(s): Rudolf R. Sinkovics, Thomas Salzberger
Icon: Requires login or subscription View HTML