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International Journal of Wine Marketing

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Articles

Articles

Article No:	Article Information:
1562606	Benchmarking wine tourism development: The case of the Okanagan Valley, British Columbia, Canada Donald Getz, Graham Brown (pp. 78-97) Keywords: Benchmarking, Canada, Tourism, Wines ArticleType: Conceptual Paper View HTML | View PDF (295 KB) | Reprints & Permissions
1562607	Scotland's Malt Whisky Trail: Management issues in a public–private tourism marketing partnership Andrew Martin, Geoff McBoyle (pp. 98-111) Keywords: Scotland, Spirits, Tourism, Tourism management ArticleType: Conceptual Paper View HTML | View PDF (137 KB) | Reprints & Permissions
1562608	Traditional “Zivana”: a case study of a Cypriot distillery Evangelia K. Blery, Loukas Antoniades (pp. 112-123) Keywords: Alcoholic drinks, Marketing mix, SWOT analysis ArticleType: Conceptual Paper View HTML | View PDF (118 KB) | Reprints & Permissions
1562609	A network perspective of the port wine sector Carlos Brito (pp. 124-138) Keywords: Economic sectors, Marketing mix, Portugal, Wines ArticleType: Conceptual Paper View HTML | View PDF (189 KB) | Reprints & Permissions
1562610	Key factors of success in today's wine sector Pierre Mora (pp. 139-149) Keywords: Critical success factors, France, Marketing models, Wines ArticleType: Conceptual Paper View HTML | View PDF (94 KB) | Reprints & Permissions
1562611	Improving winery survey response rates: lessons from the Australian wine industry Carmine Sellitto (pp. 150-152) Keywords: Australia, Surveys, Wines ArticleType: Conceptual Paper View HTML | View PDF (45 KB) | Reprints & Permissions

Editorial

Editorial

Item No:	Item Information
1562612	Editorial Journal: International Journal of Wine Marketing Vol : 18 Issue: 2 View HTML