| 1562777 |
Brand preferences and brand choices among urban Chinese consumers: An investigation of country-of-origin effects
Simon Kwok, Mark Uncles, Yimin Huang
(pp. 163-172)
Keywords:
Brand awareness,
Brands,
China,
Consumer behaviour,
Country of origin
ArticleType: Conceptual Paper
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(81 KB)
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| 1562778 |
Conceptualising the link between national cultural dimensions and B2B relationships
Civilai Terawatanavong, Ali Quazi
(pp. 173-183)
Keywords:
Business-to-business marketing,
National cultures,
Relationship marketing
ArticleType: Conceptual Paper
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(103 KB)
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| 1562779 |
A study of technical, marketing, and cultural differences between virtual communities in industrially developing and developed countries
Majharul Talukder, Paul H.P. Yeow
(pp. 184-200)
Keywords:
Bangladesh,
Cross-cultural studies,
Developing countries,
Industrial countries,
United States of America,
Virtual organizations
ArticleType: Conceptual Paper
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(151 KB)
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| 1562780 |
Spousal influence in Singaporean family purchase decision-making process: A cross-cultural comparison
Yang Xia, Zafar U. Ahmed, Morry Ghingold, Ng Kuan Hwa, Tan Wan Li, Wendy Teo Chai Ying
(pp. 201-222)
Keywords:
Consumer behaviour,
Cross-cultural studies,
Family,
Singapore,
Spouses
ArticleType: Conceptual Paper
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(170 KB)
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| 1562781 |
Implementing supply chain management in a firm: issues and remedies
Siddharth Varma, Subhash Wadhwa, S.G. Deshmukh
(pp. 223-243)
Keywords:
Corporate strategy,
Organizational performance,
Outsourcing,
Supply chain management
ArticleType: Conceptual Paper
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(223 KB)
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