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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1562886	Understanding advertising clutter and the real solution to declining audience attention to mass media commercial messages Herbert Jack Rotfeld (pp. 180-181) Keywords: Advertising, Advertising effectiveness, Advertising media, Television commercials ArticleType: Viewpoint View HTML | View PDF (47 KB) | Reprints & Permissions
1562887	Consumer innovativeness and perceived risk: implications for high technology product adoption Tanawat Hirunyawipada, Audhesh K. Paswan (pp. 182-198) Keywords: Innovation, Risk analysis ArticleType: Research paper View HTML | View PDF (432 KB) | Reprints & Permissions
1562888	Using framing and credibility to incorporate exercise and fitness in individuals' lifestyle Raj Arora, Charles Stoner, Alisha Arora (pp. 199-207) Keywords: Exercise, Fitness, Personal health ArticleType: Research paper View HTML | View PDF (199 KB) | Reprints & Permissions
1562889	M-loyalty: winning strategies for mobile carriers Heejin Lim, Richard Widdows, Jungkun Park (pp. 208-218) Keywords: Customer loyalty, Customer satisfaction, Customer services quality, Mobile communication systems ArticleType: Research paper View HTML | View PDF (191 KB) | Reprints & Permissions
1562890	The role of value in services: a study in a retail environment Patrice Cottet, M.C. Lichtlé, V. Plichon (pp. 219-227) Keywords: Customer satisfaction, Retail trade, Shopping ArticleType: Research paper View HTML | View PDF (111 KB) | Reprints & Permissions

Book Review

Measuring Customer Service Effectiveness

Item No:	Item Information
1562884	Measuring Customer Service Effectiveness Journal: Journal of Consumer Marketing Vol : 23 Issue: 4 Author(s): Terri Feldman Barr View HTML

When Customers Talk … Turn What They Tell You into Sales

Item No:	Item Information
1562885	When Customers Talk … Turn What They Tell You into Sales Journal: Journal of Consumer Marketing Vol : 23 Issue: 4 Author(s): Leisa Reinecke Flynn View HTML

Editorial

Editorial

Item No:	Item Information
1562891	Editorial Journal: Journal of Consumer Marketing Vol : 23 Issue: 4 Author(s): Richard C. Leventhal View HTML

Internet currency

Internet technology to overcome the need to rearrange furniture

Item No:	Item Information
1562892	Internet technology to overcome the need to rearrange furniture Journal: Journal of Consumer Marketing Vol : 23 Issue: 4 Author(s): Dennis A. Pitta View HTML

Computer currency

MindManager Pro 6 from Mindjet

Item No:	Item Information
1562893	MindManager Pro 6 from Mindjet Journal: Journal of Consumer Marketing Vol : 23 Issue: 4 Author(s): Dennis A. Pitta View HTML