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Journal of Services Marketing


Volume 20 Issue 4

Published: 2006 | Start Page: 211

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Articles

Articles
Article No: Article Information:
1563552 The impact of affect on service quality and satisfaction: the moderation of service contexts
Ying Jiang, Cheng Lu Wang (pp. 211-218)
Keywords: Customer satisfaction, Customer services quality, Utilitarianism
ArticleType: Research paper
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1563553 A confirmation perspective on perceived service quality
Lawrence O. Hamer (pp. 219-232)
Keywords: Customer services quality, Expectation, Perception, Services marketing
ArticleType: Research paper
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1563554 The effectiveness of environmental claims for services advertising
Ricky Y.K. Chan, T.K.P. Leung, Y.H. Wong (pp. 233-250)
Keywords: Advertising, Brand image, China, Corporate image, Environmental studies, Services
ArticleType: Research paper
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1563555 What factors influence customer-oriented prosocial behavior of customer-contact employees?
Yong-Ki Lee, Jung-Heon Nam, Dae-Hwan Park, Kyung Ah Lee (pp. 251-264)
Keywords: Customer service management, Employee behaviour, Empowerment, Hotel and catering industry, Job satisfaction, South Korea, Training
ArticleType: Research paper
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1563556 Exploring the role of culture in trust development with service providers
Jaebeom Suh, Swinder Janda, Sunhee Seo (pp. 265-273)
Keywords: Culture, Relationship marketing, Service delivery, South Korea, Trust, United States of America
ArticleType: Research paper
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1563557 Gender bias in customer evaluations of service quality: an empirical investigation
Robin L. Snipes, Neal F. Thomson, Sharon L. Oswald (pp. 274-284)
Keywords: Customer satisfaction, Customer services quality, Employees, Sex and gender issues
ArticleType: Research paper
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Book Review

Marketplace Masters: How Professional Service Firms Compete To Win
Item No: Item Information
1563551 Marketplace Masters: How Professional Service Firms Compete To Win
Journal: Journal of Services Marketing
Vol : 20 Issue: 4
Author(s): Arthur Middlebrooks
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