Search

Search:(Access key 2)

• Athens/Institution Login |
• Register |
• Forgot Password?

Home >  Browse > Journal Issue List

E-mail this page

Journal of Product & Brand Management

---

Articles

Articles

Article No:	Article Information:
1563559	The perceptions of the BMW Mini brand: the importance of historical associations and the development of a model C.D. Simms, P. Trott (pp. 228-238) Keywords: Brand image, Brands, Perception, United Kingdom ArticleType: Case study View HTML | View PDF (271 KB) | Reprints & Permissions
1563560	The iPod phenomenon: identifying a market leader's secrets through qualitative marketing research Alexander E. Reppel, Isabelle Szmigin, Thorsten Gruber (pp. 239-249) Keywords: Product development, Qualitative market research ArticleType: Research paper View HTML | View PDF (250 KB) | Reprints & Permissions
1563561	Managing the risk aspects of the product development process at the Upjohn Company Lea Prevel Katsanis, Dennis Pitta (pp. 250-254) Keywords: Pharmaceuticals industry, Product development, Risk analysis, Risk management ArticleType: Case study View HTML | View PDF (68 KB) | Reprints & Permissions
1563562	Brands, artifacts and design theory: a call to action Michael T. Ewing (pp. 255-256) Keywords: Brands, Design and development ArticleType: Viewpoint View HTML | View PDF (48 KB) | Reprints & Permissions
1563563	Using polarisation to identify variations in behavioural loyalty to price tiers Wade Jarvis, Cam Rungie, Steven Goodman, Larry Lockshin (pp. 257-264) Keywords: Customer loyalty, Price positioning, Pricing, Wines ArticleType: View HTML | View PDF (177 KB) | Reprints & Permissions
1563564	The effect of price as a marketplace cue on retail patronage Marguerite Moore, Jason Carpenter (pp. 265-271) Keywords: Consumer behaviour, Pricing, Retailing ArticleType: Research paper View HTML | View PDF (95 KB) | Reprints & Permissions
1563565	The impact of the euro on the consumer decision process: theoretical explanation and empirical evidence Charlotte Gaston-Breton (pp. 272-279) Keywords: Brands, Euro, France, Labelling, Perception, Prices ArticleType: Research paper View HTML | View PDF (228 KB) | Reprints & Permissions

Book Review

Edited by Geoffrey P. LantosFirst in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon

Item No:	Item Information
1563558	Edited by Geoffrey P. LantosFirst in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon Journal: Journal of Product & Brand Management Vol : 15 Issue: 4 Author(s): Kenneth J. Chapman View HTML

Editorial

Editorial

Item No:	Item Information
1563566	Editorial Journal: Journal of Product & Brand Management Vol : 15 Issue: 4 Author(s): Richard C. Leventhal View HTML