| 1567113 |
How to get marketing back in the boardroom: Some thoughts on how to put right the well known malaise of marketing
Malcolm McDonald
(pp. 426-431)
Keywords:
Boards of directors,
Marketing management,
Risk management
ArticleType: Viewpoint
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(62 KB)
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| 1567114 |
Managing strategic planning paradigms in China
Hong Liu, Lars-Uno Roos
(pp. 432-445)
Keywords:
China,
Marketing planning,
Multinational companies,
Strategic planning
ArticleType: General review
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(96 KB)
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| 1567115 |
Buyers' perceptions of pirated products in China
Wah-Leung Cheung, Gerard Prendergast
(pp. 446-462)
Keywords:
China,
Counterfeiting,
Marketing strategy
ArticleType: Research paper
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(94 KB)
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| 1567116 |
A conceptual model linking brand building strategies and Japanese popular culture
Roblyn Simeon
(pp. 463-476)
Keywords:
Brands,
Consumer behaviour,
Japan,
National cultures,
Popular culture
ArticleType: Research paper
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(97 KB)
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| 1567117 |
Export marketing information-gathering and processing in small and medium-sized enterprises
Jasmine E.M. Williams
(pp. 477-492)
Keywords:
Decision making,
Exports,
Marketing information,
Small to medium-sized enterprises
ArticleType: Research paper
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(94 KB)
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| 1567118 |
Communication processes in critical systems: dialogues concerning communications
Olof Holm
(pp. 493-504)
Keywords:
Communication processes,
Marketing communications,
Marketing strategy
ArticleType: Research paper
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(79 KB)
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| 1567119 |
Advertising planning, ad-agency use of advertising models, and the academic practitioner divide
Helen Gabriel, Rita Kottasz, Roger Bennett
(pp. 505-527)
Keywords:
Advertising agencies,
Advertising effectiveness
ArticleType: Research paper
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(135 KB)
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