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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1567350	Extrinsic cues and perceived risk: the influence of consumption situation Claudio Aqueveque (pp. 237-247) Keywords: Consumer risk, Consumption, Perception ArticleType: Research paper View HTML | View PDF (159 KB) | Reprints & Permissions
1567351	The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan Long-Yi Lin, Chun-Shuo Chen (pp. 248-265) Keywords: Catering industry, Consumer behaviour, Country of origin, Insurance, Purchasing, Taiwan ArticleType: Research paper View HTML | View PDF (183 KB) | Reprints & Permissions
1567352	Word of mouth, brand loyalty, acculturation and the American Jewish consumer Jeffrey Steven Podoshen (pp. 266-282) Keywords: Acculturation, Brand loyalty, Ethnic groups, United States of America ArticleType: Research paper View HTML | View PDF (882 KB) | Reprints & Permissions
1567353	Christmas gift giving involvement Peter Clarke (pp. 283-291) Keywords: Brands, Christmas, Parents ArticleType: Research paper View HTML | View PDF (111 KB) | Reprints & Permissions
1567354	Loyalty trends 2006: three evolutionary trends to transform your loyalty strategy Rick Ferguson, Kelly Hlavinka (pp. 292-299) Keywords: Customer loyalty, Customer relations, Customer service management, Marketing, Relationship marketing ArticleType: Case study View HTML | View PDF (100 KB) | Reprints & Permissions

Book Review

Emotion and Reason in Consumer Behavior (1st ed.)

Item No:	Item Information
1567347	Emotion and Reason in Consumer Behavior (1st ed.) Journal: Journal of Consumer Marketing Vol : 23 Issue: 5 Author(s): Ronald E. Goldsmith View HTML

Marketing to the New Super Consumer Mom and Kid

Item No:	Item Information
1567348	Marketing to the New Super Consumer Mom and Kid Journal: Journal of Consumer Marketing Vol : 23 Issue: 5 Author(s): Elizabeth Goldsmith View HTML

The Must Have Customer: 7 Steps to Winning the Customer You Haven't Got (1st ed.)

Item No:	Item Information
1567349	The Must Have Customer: 7 Steps to Winning the Customer You Haven't Got (1st ed.) Journal: Journal of Consumer Marketing Vol : 23 Issue: 5 Author(s): Jim Dupree View HTML

Editorial

Editorial

Item No:	Item Information
1567355	Editorial Journal: Journal of Consumer Marketing Vol : 23 Issue: 5 Author(s): Richard C. Leventhal View HTML

Computer currency

DataViz Documents To Go 8 Premium Edition

Item No:	Item Information
1567356	DataViz Documents To Go 8 Premium Edition Journal: Journal of Consumer Marketing Vol : 23 Issue: 5 Author(s): Dennis A. Pitta View HTML

Internet currency

Avoiding unsolicited credit card offers

Item No:	Item Information
1567357	Avoiding unsolicited credit card offers Journal: Journal of Consumer Marketing Vol : 23 Issue: 5 Author(s): Dennis A. Pitta View HTML