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Marketing Intelligence & Planning

Volume 24 Issue 6

Published: 2006 | Start Page: 547

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Articles

Articles
Article No:	Article Information:
1571401	The academic-practitioner divide: finding time to make a difference Nick Southgate (pp. 547-551) Keywords: Marketing planning, Marketing strategy ArticleType: Viewpoint View HTML \| View PDF (53 KB) \| Reprints & Permissions
1571402	Market orientation emphases: an exploration of macro, meso and micro drivers Katy J. Mason, Lloyd C. Harris (pp. 552-571) Keywords: Market orientation, Marketing strategy ArticleType: View HTML \| View PDF (114 KB) \| Reprints & Permissions
1571403	Understanding the patterns of market orientation among small businesses Charles Blankson, Jaideep G. Motwani, Nancy M. Levenburg (pp. 572-590) Keywords: Market orientation, Qualitative methods, Small enterprises, United States of America ArticleType: Research paper View HTML \| View PDF (114 KB) \| Reprints & Permissions
1571404	Determinants of market orientation in accounting firms Alper Özer, Akin Koçak, Orhan Çelik (pp. 591-607) Keywords: Accountancy, Factor analysis, Market orientation, Professional services, Turkey ArticleType: Research paper View HTML \| View PDF (97 KB) \| Reprints & Permissions
1571405	Market orientation in Nigerian companies Linus Osuagwu (pp. 608-631) Keywords: Factor analysis, Market orientation, Marketing strategy, Nigeria, Services industries ArticleType: Research paper View HTML \| View PDF (122 KB) \| Reprints & Permissions
1571406	An exploration of the management practices and processes most closely associated with high levels of export capability in SMEs Isobel Doole, Tony Grimes, Sean Demack (pp. 632-647) Keywords: Exports, International marketing, Marketing management, Small-to-medium sized enterprises, United Kingdom ArticleType: Research paper View HTML \| View PDF (92 KB) \| Reprints & Permissions
1571407	Investigating archetype-icon transformation in brand marketing Shu-pei Tsai (pp. 648-663) Keywords: Brand image, Brand management, Brands, Consumer behaviour, Imagination, International marketing ArticleType: Research paper View HTML \| View PDF (99 KB) \| Reprints & Permissions

Editorial

Editorial
Item No:	Item Information
1571408	Editorial Journal: Marketing Intelligence & Planning Vol : 24 Issue: 6 Author(s): Keith Crosier View HTML