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Journal of Product & Brand Management

Volume 15 Issue 5

Published: 2006 | Start Page: 285

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Articles

Articles
Article No: Article Information:
1571552 Product positioning based on search, experience and credence attributes using conjoint analysis
Raj Arora (pp. 285-292)
Keywords: Consumer behaviour, Product attributes, Product management, Product positioning, Product specification
ArticleType: Research paper
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1571553 Cognitive, affective attributes and conative, behavioural responses in retail corporate branding
Rui Vinhas Da Silva, Sharifah Faridah Syed Alwi (pp. 293-305)
Keywords: Brand management, Cognition, Consumer behaviour, Corporate branding, Product attributes, Retailing
ArticleType: Research paper
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1571554 Looks matter in developing consumer-brand relationships
J. Bryan Hayes, Bruce L. Alford, Lawrence Silver, Rice P. York (pp. 306-315)
Keywords: Brand identity, Brand image, Brand management, Buyer-seller relationships, Customer relations, Relationship marketing
ArticleType: Research paper
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1571555 Wowing the millennials: creating brand equity in the wine industry
Linda Nowak, Liz Thach, Janeen E. Olsen (pp. 316-323)
Keywords: Brand equity, Customer service management, Individual psychology, United States of America, Wines, Youth
ArticleType: Case study
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1571556 An assessment of professional training for product managers in the pharmaceutical industry
Lea Prevel Katsanis (pp. 324-330)
Keywords: Marketing, Pharmaceuticals industry, Product management, Training methods, Training needs
ArticleType: Research paper
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1571557 Heterogeneity of consumer demand: opportunities for pricing of services
Ahmed Taher, Hanan El Basha (pp. 331-340)
Keywords: Customer requirements, Customer service management, Pricing, Services
ArticleType: General review
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1571558 Identifying patterns of customer response to price endings
Ralf Wagner, Kai-Stefan Beinke (pp. 341-351)
Keywords: Consumer behaviour, Price positioning, Pricing policy
ArticleType: Research paper
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Editorial

Editorial
Item No: Item Information
1571559 Editorial
Journal: Journal of Product & Brand Management
Vol : 15 Issue: 5
Author(s): Richard C. Leventhal
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