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International Journal of Wine Marketing

Volume 18 Issue 3

Published: 2006 | Start Page: 157

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Articles

Articles
Article No:	Article Information:
1571741	Using the tasting room experience to create loyal customers Linda I. Nowak, Sandra K. Newton (pp. 157-165) Keywords: Customer loyalty, Customer satisfaction, Experience ArticleType: Research paper View HTML \| View PDF (81 KB) \| Reprints & Permissions
1571742	Non-linearity in the hedonic pricing of South African red wines D.A. Priilaid, P. van Rensburg (pp. 166-182) Keywords: value analysis, Wines ArticleType: Research paper View HTML \| View PDF (451 KB) \| Reprints & Permissions
1571743	The demise of independent wine production in France: a marketing challenge? Warren Pike, T.C. Melewar (pp. 183-203) Keywords: Brands, France, Globalization, Marketing, Wines ArticleType: Research paper View HTML \| View PDF (572 KB) \| Reprints & Permissions
1571744	Wine retailing in Ireland: the diffusion of innovation Agnes Murray, David Demick (pp. 204-217) Keywords: Diffusion, Innovation, Ireland, Marketing, Wines ArticleType: Research paper View HTML \| View PDF (115 KB) \| Reprints & Permissions
1571745	Motivational factors of gender, income and age on selecting a bottle of wine Nelson Barber, Barbara A. Almanza, Janis R. Donovan (pp. 218-232) Keywords: Consumer behaviour, Labelling, Packaging, Wines ArticleType: Research paper View HTML \| View PDF (104 KB) \| Reprints & Permissions

Editorial

Editorial
Item No:	Item Information
1571746	Editorial Journal: International Journal of Wine Marketing Vol : 18 Issue: 3 Author(s): Michael Howley View HTML