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Journal of Fashion Marketing and Management
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Journal of Fashion Marketing and Management

Volume 10 Issue 4

Published: 2006 | Start Page: 387

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Articles

Articles
Article No: Article Information:
1571844 An investigation of competitive pricing among apparel retailers and brands
Genessa M. Fratto, Michelle R. Jones, Nancy L. Cassill (pp. 387-404)
Keywords: Brands, Clothing, Competitive strategy, Pricing, Retailers
ArticleType: Research paper
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1571845 Predicting purchase intention of a controversial luxury apparel product
Teresa A. Summers, Bonnie D. Belleau, Yingjiao Xu (pp. 405-419)
Keywords: Clothing, Consumer behaviour, Purchasing, Reptiles
ArticleType: Research paper
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1571846 Niche market strategy in the textile and apparel industry
Erin D. Parrish, Nancy L. Cassill, William Oxenham (pp. 420-432)
Keywords: Competitive strategy, Garment industry, Marketing strategy, Niche marketing, Textile industry, United States of America
ArticleType: Research paper
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1571847 A structural model of fashion-oriented impulse buying behavior
Eun Joo Park, Eun Young Kim, Judith Cardona Forney (pp. 433-446)
Keywords: Buying behaviour, Fashion
ArticleType: Research paper
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1571848 Value and fairness in US textile industry partnerships
Lorynn Divita, Nancy Cassill, David Ludwig (pp. 447-465)
Keywords: Economic value analysis, Partnership, Social values, Textile industry, United States of America
ArticleType: Research paper
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1571849 Factors of dress affecting self-esteem in older females
Hyun-Mee Joung, Nancy J. Miller (pp. 466-478)
Keywords: Fashion, Older consumers, Self esteem, Women
ArticleType: Research paper
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1571850 Play in fashion: bridging China to the west with a look at Taiwan fashion branding
Sharon (Hsueh-Kuan) Hung (pp. 479-490)
Keywords: Brands, China, Fashion, Overseas trade, Taiwan
ArticleType: Viewpoint
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1571851 Competitive e-tailing strategies for fair trade organizations: Benchmarking against successful commercial organizations
Jaya Halepete, Jihye Park (pp. 491-507)
Keywords: Benchmarking, Electronic commerce, Fair trade, Management strategy
ArticleType: Research paper
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Book Review

Computer-aided Pattern Design and Product Development
Item No: Item Information
1571843 Computer-aided Pattern Design and Product Development
Journal: Journal of Fashion Marketing and Management
Vol : 10 Issue: 4
Author(s): Clare Culliney
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Editorial

From the container to the high street – does trade liberalisation really bring benefits to EU clothing consumers?
Item No: Item Information
1571852 From the container to the high street – does trade liberalisation really bring benefits to EU clothing consumers?
Journal: Journal of Fashion Marketing and Management
Vol : 10 Issue: 4
Author(s): Louise Curran
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