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Journal of Business Strategy

Volume 27 Issue 5

Published: 2006 | Start Page: 4

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Articles

Articles
Article No: Article Information:
1571865 Board member contingent compensation: watch your back
Catherine M. Dalton, Dan R. Dalton (pp. 4-6)
Keywords: Boards of directors, Compensation
ArticleType: Viewpoint
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1571866 Fish or starve
Patrick Marren (pp. 7-9)
Keywords: Environmental management, Management strategy
ArticleType: Viewpoint
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1571867 Bundles with sharp teeth: effective product combinations
Rob Docters, Bert Schefers, Christine Durman, Martijn Gieskes (pp. 10-16)
Keywords: Pricing, Product mix, Promotion
ArticleType: Research paper
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1571868 Investment in marketing: the allocation conundrum
Mike Bradbury, Neal Kissel (pp. 17-22)
Keywords: Investments, Sales budgets
ArticleType: General review
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1571869 Entering low-end markets: a new strategy for Swiss companies
Heiko Gebauer (pp. 23-31)
Keywords: Competitive advantage, Research and development
ArticleType: Case study
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1571870 Is your strategy a duck?
Jeanne Liedtka (pp. 32-37)
Keywords: Corporate strategy, Strategic change, Strategic planning
ArticleType: Conceptual paper
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1571871 Does innovation drive profitable growth? New metrics for a complete picture
Jane C. Linder (pp. 38-44)
Keywords: Asset valuation, Business development, Innovation, Profit
ArticleType: Research paper
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1571872 Resonant leadership: a new kind of leadership for the digital age
Annie McKee, Dick Massimilian (pp. 45-49)
Keywords: Leadership, Stress
ArticleType: Viewpoint
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1571873 Framing brand management for marketing ecosystems
John G. Singer (pp. 50-57)
Keywords: Brand management, Marketing strategy
ArticleType: Viewpoint
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Editor’s note

Editor’s note
Item No: Item Information
1571874 Editor’s note
Journal: Journal of Business Strategy
Vol : 27 Issue: 5
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