| 1572889 |
Relationship marketing: the influence of consumer involvement on perceived service benefits
Brian R. Kinard, Michael L. Capella
(pp. 359-368)
Keywords:
Benefits,
Relationship marketing,
Services marketing,
User interfaces
ArticleType: Research paper
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(152 KB)
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| 1572890 |
Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm
Ceridwyn King, Debra Grace
(pp. 369-380)
Keywords:
Brand management,
Customer relations,
Organizational culture,
Services
ArticleType: Case study
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(218 KB)
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| 1572891 |
The impact of brand trust and satisfaction on retailer repurchase intentions
James J. Zboja, Clay M. Voorhees
(pp. 381-390)
Keywords:
Brands,
Customer satisfaction,
Retail trade,
Trust
ArticleType: Research paper
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(143 KB)
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| 1572892 |
Service personalization and loyalty
Dwayne Ball, Pedro S. Coelho, Manuel J. Vilares
(pp. 391-403)
Keywords:
Customer loyalty,
Customer satisfaction,
Customers
ArticleType: Research paper
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(300 KB)
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| 1572893 |
The relationship of the visual element of an advertisement to service quality expectations and source credibility
Kenneth E. Clow, Karen E. James, Kristine E. Kranenburg, Christine T. Berry
(pp. 404-411)
Keywords:
Advertising,
Customer services quality,
Print media,
Services,
Visual media
ArticleType: Research paper
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(156 KB)
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| 1572894 |
How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany
Gianfranco Walsh, Keith Dinnie, Klaus-Peter Wiedmann
(pp. 412-420)
Keywords:
Corporate image,
Customer loyalty,
Customer satisfaction,
Germany
ArticleType: Research paper
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(159 KB)
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